#Blogs

Jun 13, 2013
2 min

Vocabulary

While I was studying journalism, my professor often told me always keep your text plain and simple as news is always for the lay man. The expansion of the British Empire in the 19th century and the rise of United States in the 20th century made English the working language of the world. Its use has grown phenomenally in the last two decades especially in rapidly developing countries. For example, it is estimated that China has more English speakers than any other country in t

Jun 3, 2013
1 min

Understanding

Understanding what a client needs is the building block to any communications campaign. If you do not understand what it is your client wants to achieve, or requires from you, then the rest of the campaign, whether it be through branding, social media or marketing, will crumble down around you. Attention must be paid to what a client wants to achieve from their communications campaign. Some clients may want to get a message across, to showcase a new product or to promote them

May 28, 2013
2 min

Teach

PR and communication is about teaching as much it is about learning. An ongoing change is technology which is shifting the way people consume news. It is therefore important that businesses adopt new technologies and new media platforms to expand the scope of their marketing and the audience they reach. Not all businesses realise the potential of social media platforms such as Twitter or Facebook, or they are afraid of experimenting with it. But there is value in using social

May 28, 2013
2 min

AV decisions driven by price, Church House Conference Centre survey reveals

A survey conducted by Church House Conference Centre has revealed that when looking for AV services 42.3% of event organisers said they would prefer to use an in-house AV team in comparison to just 15.3% preferring to source an external company. The remaining 42.3% revealed that their decision would be driven by price. The survey also revealed that for 70% of event organisers, AV spend accounted for less than 20% of their event budget while 11.5% of those asked revealed the e

May 24, 2013
2 min

The Power of Videos

YouTube is the world’s second largest search engine after Google. It allows unregistered users to watch millions of hour’s worth of videos while registered users can upload an unlimited amount of videos. www.viralblog.com says that 24 hours worth of video is uploaded onto YouTube every minute and that it exceeds 2 billion views a day. The variety of videos posted covers everything you can imagine. There are music videos, compilations of photos of animals, how to videos, celeb

May 20, 2013
1 min

Recycle time and again with Accord Office Supplies Closed Loop

Accord Office Supplies is providing customers with an environmentally friendly service which allows them to recycle and reuse their waste paper time and again. Closed Loop turns previously used office paper back into 100% recycled copier paper that can be used and recycled again and again. The system is cost effective and environmentally beneficial as the waste paper remains in the recycling loop. Accord’s secure paper disposal methods mean customers can be confident that the

Apr 22, 2013
3 min

Social Media and Business

Social media is growing rapidly and is absolutely everywhere, literally. On your phone, on your tablet, on you television. Even if you do not have any of these technologies in your possession right this minute, someone near you most definitely will have, whether you are at work, on the train or in a cafe – social media is inescapable. Smart phones such as the iPhone, Galaxy S3 and Blackberry; ipads and tablets, computers and even televisions all have social media capabilities

Apr 5, 2013
2 min

Awards writing – What awards will suit your business?

Award writing is relatively simple once you understand the basics of what is required. However, deciding which award to apply for is much more complex. In this blog, we look at what to look for when deciding which awards to enter, what you need as a business to enter an award, what judges are looking for and some hints and tips on choosing the right award for your business. The first thing to look at is what have you achieved as an organisation. Looking at your goals and achi

Mar 13, 2013
2 min

Awards Writing – Preparation

When applying for a new job, do you research, plan and practice what you are going to say? Or do you walk in with your head held high; boldly thinking you know everything already? For most, the answer would be research, planning and practice and this is also true for writing an entry for an award. You need to plan and prepare what you are going to write for the best possible chance of winning. To be prepared for the award writing process, you must read the information the awa

Jan 19, 2013
1 min

Soaring Worldwide is appointed PR agency for Accord Office Supplies

Cirencester based PR and communications agency, Soaring Worldwide have been appointed as Accord Office Supplies’ PR agency. Accord Office Supplies is based in Swindon and is one of the UK’s leading office products distributors. It offers a full range of office products such as printer consumables, office furniture, stationary and AV equipment. Soaring Worldwide’s managing director, Adam Baggs: “Soaring Worldwide prides itself on the broad range of clientele, which includes cl

Dec 19, 2012
2 min

Award wins for three Kyoto international conferences

Three international conferences held in Kyoto have been presented with awards by the Japan National Tourism Organisation (JNTO). The conferences were recognised at the JNTO Award Ceremony, held on December 11 2012, with events being held in Kyoto winning three of the eight awards presented. The awards formed part of the 22nd International Meetings Exhibition at the Tokyo International Forum. The World Economic History Congress (WEHC), which will hold its annual conference at

Dec 19, 2012
2 min

Award writing made simple

Entering your company for an award may seem a minefield. But it doesn’t need to be difficult. There are some easy tips to follow which can help you be more successful. The first step towards winning a business award is to enter. Awards are a great way to generate publicity and raise the profile of your business. It is an opportunity for you to shine. Judges will read hundreds of entries so you need to make your entry stand out. So before you start writing your entry there are

Dec 17, 2012
2 min

Meditate your way to better learning

Meditation is excellent for your mind and body. It is a way of focussing your energy in one place, removing obstacles in your mind and is a way of relaxing your whole body. In public relations, meditation can help us to focus our minds on the task in hand or make room in our minds to take on new information. By doing this, we are able to be more engaged and in tune with our clients as we are open minded, focussed and relaxed. At Soaring Worldwide, we schedule in 10 minutes ev

Dec 3, 2012
2 min

Are you LinkedIn?

With over 100 million users, business networking site LinkedIn is now one of the easiest ways for career-minded professionals to connect. Yet it’s surprising how many people and businesses are on LinkedIn yet fail to make the most of its potential. Since it was launched, LinkedIn has grown from a basic system where people posted their employment history and could connect with colleagues into a powerful networking platform. Simply creating a profile won’t get the most out of L

Oct 25, 2012
2 min

MPI’s forthcoming education seminar focused on event technology and Generation Y.

Meeting and event industry professionals are being invited to participate in MPI UK and Ireland Chapter’s next education seminar which will focus on event technology. The half day seminar – Keep pace with Meetings & Events technologies fit for Generation Y – will take place at The Queen Elizabeth II Conference Centre, London, on Friday November 9 2012 (9am-1pm). The event is free to attend for members of MPI, with a minimal charge of £30 +VAT for non members. To register vis

Oct 22, 2012
2 min

Top accolade for Church House Conference Centre AV team

Church House Conference Centre’s in-house AV team has won a prestigious industry award for its high quality service. At the annual AV Awards, held on October 12 at the London Hilton on Park Lane, the Westminster venue was chosen as the winner of the In-House AV Team of the Year category. The award was collected by AV manager Ian Locke and AV technician Jonathan Hills. It is the second time in three years that the venue has won the award, previously winning in 2010. It was als

Oct 22, 2012
1 min

Juggle

Juggling, used metaphorically means to multi- task, constantly refocusing ones energy across tasks and responsibilities. In public relations, the ability to juggle tasks is paramount. Dealing with various clients in various sectors, every day is a new day and every piece of work is different. Public relations is about working on a host of tasks ranging from traditional media management, digital public relations, reputation management and issues and crisis management. All of t

Oct 8, 2012
3 min

The Meetings Show UK forges partnerships to guarantee buyers

Four strategic partnerships, finalised in the last month, will ensure The Meetings Show UK delivers Through partnerships with the HBAA, The Buyers Networking Club, Convene and Conventa, The Meetings Show UK will engage with corporates, agencies and venue finders from across the UK and Europe. Zibrant managing director, Christopher Parnham commented: “The Meetings Show UK answers our industry’s need for a UK focused show capable of bringing in top quality hosted buyers with a

Oct 8, 2012
2 min

Kyoto hosts TEDxKyoto 2012 “The Power of Ideas”

The city of Kyoto has hosted the first TEDxKyoto, focusing on “The Power of Ideas.” TEDxEvents is designed to give communities, organisations and individuals the opportunity to encourage conversation at a local level. And the aim of the Kyoto event, which took place on September 16, 2012, at Kihada Hall on Kyoto University’s Uji campus, was aimed at bringing new ideas to the city from businesses, individuals and students. The event provided an open platform for people to exp

Oct 4, 2012
2 min

Lights, camera, action: Tourism Toronto plans incentive, meetings and conference event on Oxford Str

Themed to reflect the Toronto Film Festival, the world’s largest public film festival, the conference, meetings and incentive industry focused evening will showcase all the city has to offer to these vital markets, including its 13 most prestigious hotels. In particular it will highlight why Toronto is the ideal destination for business events and luxury incentive travel. Julie Holmen, corporate sales director for Tourism Toronto, explains: “The UK is a key market for Toront