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Soaring Worldwide scoops international marketing award
  • Nov 7, 2013
  • 2 min

Soaring Worldwide scoops international marketing award

Cirencester-based strategic communications agency Soaring Worldwide has scooped the Best Public Relations Campaign award at the Meeting...
Teach
  • May 28, 2013
  • 2 min

Teach

PR and communication is about teaching as much it is about learning. An ongoing change is technology which is shifting the way people...
What do you think?
  • Sep 25, 2012
  • 2 min

What do you think?

I have never been inside nor driven a Robin Reliant, Aston Martin DB9, Lamborghini or Subaru so can only offer my perception of these...
What makes an effect press release?
  • Sep 21, 2012
  • 3 min

What makes an effect press release?

In technical terms, a press release should be written in the third person, in a news-writing style, reporting on people, services,...
Soaring enters construction market
  • Apr 26, 2012
  • 1 min

Soaring enters construction market

Soaring Worldwide is expanding the sectors it operates in to include the construction industry. The decision follows the appointment of...
Horses and harmonious marketing
  • Dec 2, 2011
  • 1 min

Horses and harmonious marketing

When it comes to marketing, many companies will do a little bit of advertising and the odd press release but it is a hit and miss...
Christmas and the internet generation?
  • Nov 19, 2011
  • 2 min

Christmas and the internet generation?

It’s meant to be the season to be jolly. But retailers fear a grim festive period with many on the high street starting their traditional...
To rebrand or not to rebrand
  • Nov 5, 2011
  • 2 min

To rebrand or not to rebrand

brand so it is something that should be revisited periodically to keep it fresh. Rebranding can have positive and negative effects so it...
What is in a Name?
  • Sep 23, 2011
  • 1 min

What is in a Name?

The most simple and effective element to any company’s brand is its name.  Forget logos, messages, straplines and other elements, you...
C is for “Create”
  • Sep 9, 2011
  • 1 min

C is for “Create”

And in the modern world, creativity lies at the heart of communication.  In the communications industry we use ideas to create strategic...
What is PR?
  • Jul 29, 2011
  • 2 min

What is PR?

PR winner… a guide to PR for small businesses I created a couple of years ago… What is PR? PR is all encompassing – some argue it is a...
Choosing a PR agency is like choosing a canoe
  • Jul 15, 2011
  • 3 min

Choosing a PR agency is like choosing a canoe

The same as before – a trusted reliable Explorer made by Mad River Canoes.  I know how it paddles, I know how it reacts in most water...
Triffids influencing speakers ability to act.
  • Jun 24, 2011
  • 2 min

Triffids influencing speakers ability to act.

It occurred to me after my post mentioning the Day Of The Triffids a couple of weeks ago that there was a second part to the quote I used...
60 years on and still relevant
  • Jun 9, 2011
  • 1 min

60 years on and still relevant

Following on from my last post regarding choice of words and language I was fascinated last night by a passage in a book I was reading. ...
How do I communicate with people I just don’t understand?
  • Jun 3, 2011
  • 2 min

How do I communicate with people I just don’t understand?

I have been thinking a great deal the last few days about the challenges of marketing and communicating with different people. ...
  • Apr 10, 2011
  • 2 min

Why I love working in PR

Most people often curiously ask me what it means to work in PR.  What background or specialisation is needed?   I respond by saying that...
Sometimes a little strategy helps
  • Mar 25, 2011
  • 2 min

Sometimes a little strategy helps

We have recently launched a new service offering our expertise in the creation of Communication Strategies. Whilst we love to do the...
The Communications Journey
  • Mar 11, 2011
  • 2 min

The Communications Journey

Communications and marketing should be a journey.  An ongoing progression from a to b to c to d to…  Too often businesses approach...
Youth, Internet and the revolution
  • Mar 4, 2011
  • 3 min

Youth, Internet and the revolution

There should be a feel good factor in the way social media has shaken the bedrock of global politics in the recent months. From the wiki...
The real great train robbers…
  • Feb 4, 2011
  • 2 min

The real great train robbers…

I moaned about UK transport issues whilst I was working in Japan… and here I go again! I live in the countryside – that is a fact and a...
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    ABPCO’s support for members continues behind closed doors

    ABPCO’s support for members continues behind closed doors

    Our Time on Earth launch reflects Barbican Business Events sustainability credentials

    Our Time on Earth launch reflects Barbican Business Events sustainability credentials

    ABPCO receives enquires for 16,860 delegate days in first quarter of 2022

    ABPCO receives enquires for 16,860 delegate days in first quarter of 2022

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    T: +44 (0) 1285 425823
     

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