Cirencester-based strategic communications agency Soaring Worldwide has scooped the Best Public Relations Campaign award at the Meeting...

PR and communication is about teaching as much it is about learning. An ongoing change is technology which is shifting the way people...

I have never been inside nor driven a Robin Reliant, Aston Martin DB9, Lamborghini or Subaru so can only offer my perception of these...

In technical terms, a press release should be written in the third person, in a news-writing style, reporting on people, services,...

Soaring Worldwide is expanding the sectors it operates in to include the construction industry. The decision follows the appointment of...

When it comes to marketing, many companies will do a little bit of advertising and the odd press release but it is a hit and miss...

It’s meant to be the season to be jolly. But retailers fear a grim festive period with many on the high street starting their traditional...

brand so it is something that should be revisited periodically to keep it fresh. Rebranding can have positive and negative effects so it...

The most simple and effective element to any company’s brand is its name.  Forget logos, messages, straplines and other elements, you...

And in the modern world, creativity lies at the heart of communication.  In the communications industry we use ideas to create strategic...

PR winner… a guide to PR for small businesses I created a couple of years ago… What is PR? PR is all encompassing – some argue it is a...

The same as before – a trusted reliable Explorer made by Mad River Canoes.  I know how it paddles, I know how it reacts in most water...

It occurred to me after my post mentioning the Day Of The Triffids a couple of weeks ago that there was a second part to the quote I used...

Following on from my last post regarding choice of words and language I was fascinated last night by a passage in a book I was reading. ...

I have been thinking a great deal the last few days about the challenges of marketing and communicating with different people. ...

Most people often curiously ask me what it means to work in PR.  What background or specialisation is needed?   I respond by saying that...

We have recently launched a new service offering our expertise in the creation of Communication Strategies. Whilst we love to do the...

Communications and marketing should be a journey.  An ongoing progression from a to b to c to d to…  Too often businesses approach...

There should be a feel good factor in the way social media has shaken the bedrock of global politics in the recent months. From the wiki...

I moaned about UK transport issues whilst I was working in Japan… and here I go again! I live in the countryside – that is a fact and a...