Soaring Worldwide scoops international marketing award
Cirencester-based strategic communications agency Soaring Worldwide has scooped the Best Public Relations Campaign award at the Meeting...
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- May 28, 2013
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Teach
PR and communication is about teaching as much it is about learning. An ongoing change is technology which is shifting the way people...
- Sep 25, 2012
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What do you think?
I have never been inside nor driven a Robin Reliant, Aston Martin DB9, Lamborghini or Subaru so can only offer my perception of these...
- Sep 21, 2012
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What makes an effect press release?
In technical terms, a press release should be written in the third person, in a news-writing style, reporting on people, services,...
- Apr 26, 2012
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Soaring enters construction market
Soaring Worldwide is expanding the sectors it operates in to include the construction industry. The decision follows the appointment of...
- Dec 2, 2011
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Horses and harmonious marketing
When it comes to marketing, many companies will do a little bit of advertising and the odd press release but it is a hit and miss...
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Christmas and the internet generation?
It’s meant to be the season to be jolly. But retailers fear a grim festive period with many on the high street starting their traditional...
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To rebrand or not to rebrand
brand so it is something that should be revisited periodically to keep it fresh. Rebranding can have positive and negative effects so it...
- Sep 23, 2011
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What is in a Name?
The most simple and effective element to any company’s brand is its name. Forget logos, messages, straplines and other elements, you...
- Sep 9, 2011
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C is for “Create”
And in the modern world, creativity lies at the heart of communication. In the communications industry we use ideas to create strategic...
- Jul 29, 2011
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What is PR?
PR winner… a guide to PR for small businesses I created a couple of years ago… What is PR? PR is all encompassing – some argue it is a...
- Jul 15, 2011
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Choosing a PR agency is like choosing a canoe
The same as before – a trusted reliable Explorer made by Mad River Canoes. I know how it paddles, I know how it reacts in most water...
- Jun 24, 2011
- 2 min
Triffids influencing speakers ability to act.
It occurred to me after my post mentioning the Day Of The Triffids a couple of weeks ago that there was a second part to the quote I used...
- Jun 9, 2011
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60 years on and still relevant
Following on from my last post regarding choice of words and language I was fascinated last night by a passage in a book I was reading. ...
- Jun 3, 2011
- 2 min
How do I communicate with people I just don’t understand?
I have been thinking a great deal the last few days about the challenges of marketing and communicating with different people. ...
- Apr 10, 2011
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Why I love working in PR
Most people often curiously ask me what it means to work in PR. What background or specialisation is needed? I respond by saying that...
- Mar 25, 2011
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Sometimes a little strategy helps
We have recently launched a new service offering our expertise in the creation of Communication Strategies. Whilst we love to do the...
- Mar 11, 2011
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The Communications Journey
Communications and marketing should be a journey. An ongoing progression from a to b to c to d to… Too often businesses approach...
- Mar 4, 2011
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Youth, Internet and the revolution
There should be a feel good factor in the way social media has shaken the bedrock of global politics in the recent months. From the wiki...
- Feb 4, 2011
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The real great train robbers…
I moaned about UK transport issues whilst I was working in Japan… and here I go again! I live in the countryside – that is a fact and a...