What is in a Name?
The most simple and effective element to any company’s brand is its name. Forget logos, messages, straplines and other elements, you must first establish a name that is relevant.
This begs the questions – is you name right for you?
In his book, What Clients Love (recommended to Soaring Worldwide by John Basinger of Business Fit Club) Harry Beckworth discussed several rules when considering a company name. You will have to buy what is in my opinion a truly great book yourself. But in the meantime… here are a couple of my favourites:
• Is it memorable • Does it express or imply an important message • Can it be pronounced easily? • Will most people have to ask how to spell it? • Is it short (eleven letters and four syllables maximum)? • Is it interesting? – does it have story value? • Can your employees say the name proudly? • Does it set the right tone? • Does it make some people uneasy (the answer yes is preferable)? • Is it rich with meaning (does it have more than one message)?
#PressReleases #PoweringReputations #PRAgenciesInTheUK #CommunicationsAgency #EventAgency #PR #ProductLaunch #SwindonPR #exhibitionpr #Sustainability #MarketingAgency #PrAgency #TelecomsPR #ScriptWriting #Reputation #ManagingDirector #EventManagement #WiltshirePR #PublicRelations #Baggs #SecurityPR #Marketing #SoaringWorldwide #NewBusiness #video #Exhibitions #PressLaunch #ReputationManagement #media #EventPR #Conferences #MediaRelations #meetings #B2BPR #CopyCreation #SocialMedia #Blogs #conferencePR #branding #Swindon
Comments