#branding

May 20, 2014
4 min

Social Media For Beginners Part 4 – It won’t bite!

Part 4 of ‘Social Media for Beginners’ rounds off the series with a few things to remember, some bonus tips and some great resources to continue your learning. So let’s begin…… The thing that tends to scare people about social media is ‘What if I say the wrong thing?’ or ‘What if people post something horrible about us?’ There are ways to minimise this on your profiles – adapt your settings so that you have to approve comments OR as with many brands, directly converse with th

May 19, 2014
1 min

Kyoto to showcase new and refurbished venues at IMEX

Following a series of recent announcements, including the opening of Nijo Castle for business events, the refurbishment of the Rohm Theatre and the addition of significant new space at the National Museum; Kyoto Convention Bureau will be showcasing the city’s fast growing meetings and events offering on stand B480 at IMEX 2014. Kyoto Convention Bureau, international marketing co-ordinator, James Widgren said: “Kyoto has seen significant growth in its business events offering

May 19, 2014
2 min

10,000 bottles of champagne and 12,000 gallons of tea served by Horseradish at Chester Race three-da

More than 52,000 people came through the gates at Chester Racecourse for its opening meet of the season. The Boodles May Festival, 7th-9th May 2014, saw event and hospitality supplier Horseradish provide nearly 10,000hospitality covers to guests from sponsors and corporates MBNA, Tesco, Betfair, Stella Artois and IG Group as well as owners , trainers and shareholders. Head of sales Kate Dawson comments: “We were delighted to welcome so many well known brands utilise hospitali

May 19, 2014
2 min

Football legends and celebrities to attend VIP World Cup screenings at Church House Conference Centr

A host of football legends and celebrities will be welcomed to Church House Conference Centre for a VIP screening of a live England match during the Football World Cup in Brazil. More than 300 people are expected to attend the screening of the match between England and Uruguay on Thursday 19th June. The event is being hosted by Paragon Hospitality and VIP Events, and will include a gourmet three course dinner followed by the game, which will be broadcast on a large projector

May 16, 2014
1 min

Soaring Worldwide launches new website at Swindon Business Show

A plethora of regional businesses spanning a wide range of industries were in attendance as Cirencester based strategic communications agency Soaring Worldwide unveiled their website at the Business Show Swindon 2014 at STEAM on May 15 2014. Managing director, Adam Baggs, comments, ‘We recognised that our website was beginning to appear out of date and in line with the shift in consumption habits towards mobile and tablet, we developed a brand new, fully responsive website.

May 13, 2014
2 min

ABPCO backs better education for PCOs of tomorrow following Leeds Metropolitan University event

“I am very impressed by the calibre of graduates coming out of Leeds Metropolitan University. Our industry has time and again argued that experience is far more important than education, an argument that no longer stacks up. The truth is that tomorrow’s PCOs need both,” said Jennifer Jenkins, Chair of ABPCO. “The universities running event management courses have changed, the breadth and scope of their curriculums ensure that students emerge – post-degree – with a clear ide

May 13, 2014
2 min

Burleigh Court continues award winning streak with Gold at VisitEngland Awards for Excellence 2014

“This is a fantastic accolade for the venue and our hard working, customer focused staff,” said head of sales and marketing, Emma Boynton. “In particular, as a university owned hotel originally built as part of a conference facility, winning what is essentially the country’s leading leisure hotel award is testament to the high standards we aim for and achieve. Our fellow finalists were all stately homes, castles and luxury resorts so it was a real opportunity to demonstrate

May 12, 2014
2 min

Jackie Boughton to lead Barbican Business Events’ sales team

“Jackie is the perfect fit at the perfect time for our Business Events team. She effortlessly combines strategic excellence with practical tried and tested sales experience – a balance of skills that will be vital to the Barbican’s long term success,” said Barbican chief operating and financial officer, Sandeep Dwesar. “Jackie’s knowledge of the sector, which includes both hotel and venue management, was a key factor in our decision to appoint her. In particular her exten

May 6, 2014
1 min

More than 170 buyers attend Church House Dinner despite tube strike

“Despite the London media’s usual end of the world style predications of wide spread chaos, we decided to go ahead anyway with just a few minor tweaks,” commented Robin Parker, general manager, Church House Conference Centre. “The event was a resounding success; the menu provided by Kudos was creative and delicious, whilst the Brit performing Young Guns Gospel Choir entertained us throughout the evening, adding their own unique blend of energy and happiness.” The annual even

Apr 29, 2014
4 min

Social Media Marketing For Beginners Part 3 – You’re marketing to humans, not robots

“You’re marketing to humans, not robots,” – Erica Domesek of P.S. I Made This In our last post in this series, we covered the basic things you need to know and do to set up your social media presence. In this post we’re going to be looking at the basics of posting, engagement and communities. Now that you’ve got your profiles set up, they’re visible across your business and communications and you’ve started populating them with followers/fans, let’s talk about posting and eng

Apr 29, 2014
2 min

Horseradish named preferred caterer for Tatton Park

Set in 1,000 acres of Cheshire parkland, the historic venue provides first class facilities for meetings, functions and celebrations. Tatton Park provides a wide variety of spaces for events, the largest being the Tenants’ Hall which was previously Lord Egerton’s private museum, with a capacity of 350 people for dinner. Other event spaces include Lord Egerton’s Apartment, The Boardroom and the Italian Terrace, which is perfect for drinks receptions. Event organisers choosing

Apr 29, 2014
2 min

The Meetology Group’s Jon Bradshaw to headline Kyoto’s Washoku breakfast at IMEX 2014

In celebration of Washoku joining the UNESCO Intangible Cultural Heritage list, Kyoto will be hosting a breakfast on 21 May, 2014 at IMEX. During the breakfast, Jon Bradshaw CEO of The Meetology® Group will discuss the importance of diet and nutrition to the learning experience, including the benefits of breakfast and its impact on the rest of the day. A Washoku expert will also speak, describing Washoku, its place in Japanese history and its links to Kyoto. According to UNES

Apr 22, 2014
4 min

Social Media Marketing For Absolute Beginners – Part 2 – Setting Yourself Up

In this blog series we’ll look at what are GENERALLY the 3 big hitters. Mashable published a great article with this quote – ‘Not every business needs a presence on every social platform. Certain businesses will flourish on visually rich sites such as Pinterest, Instagram and YouTube, while others may have more success with Twitter’s 140-character format (though it’s important to note that visuals generally perform better than text-only posts, regardless of the platform on wh

Apr 15, 2014
1 min

Clients, supporters and corporate sponsors gather for Horseradish organised Chester Racecourse event

More than 250 people attended the annual Chester Racecourse pre-season lunch on Friday 11th April, which was hosted, organised and catered by Horseradish. The annual event brings together a host of clients, During the event, Angus Wilson, Head of Catering at Horseradish presented an update on Horseradish to the assembled guests, discussing the history and business case behind the launch of Horseradish as well as its recent successes and plans for growth. Key highlights from t

Apr 3, 2014
4 min

See, Feel, Associate & Share – Fighting the fall in Facebook Organic Reach

Recently, we received more news that Facebook was going to be reducing the organic reach of brand posts with the latest data showing that it’s around 6%. Facebook says this is down to “more competition, driven by more sharing” as every brand and their mother develops more and more content. With the average user being exposed to 1500 stories a day – that’s a lot to sift through and it’s easy to get lost in the noise – you’ve got to think, how many of these are brand stories, a

Mar 18, 2014
1 min

Kyoto welcomes major new conference facilities

Kyoto Convention Bureau has welcomed the news that ROHM Theatre Kyoto (formerly the Kyoto Kaikan Hall) will be reopened in January 2016 as a venue for medium to large sized conference and meeting ROHM Theatre Kyoto includes: The Main Hall, accommodating 2001 A South Hall that accommodates 715 The newly constructed North Hall that accommodates 200 Two other small meeting rooms As part of the development work the ROHM Theatre Kyoto has also added an area called the Park Plaza,

Mar 18, 2014
1 min

CIA Fire and Security appoints Soaring Worldwide

Strategic communications specialist Soaring Worldwide has been appointed by CIA Fire and Security Group to look after its PR and marketing activities. Cirencester-based CIA Fire and Security recently completed the acquisition of Gloucester based Micro-Vision Fire and Security, creating the region’s leading provider of security services. Soaring Worldwide, also based in Cirencester, will be helping CIA Fire and Security Group to communicate its key messages to its target audie

Mar 17, 2014
4 min

Social Media Marketing For Absolute Beginners – Part 1 – Who, What, When, Where, Why and How?

Change. Sometimes it’s good, sometimes it’s bad, sometimes it’s scary and we will resist it with everything we have. But change is also inevitable and necessary. Even though it’s now been around for years, there are many businesses who have yet to adopt a social media presence in any capacity because they haven’t gotten to grips with it. ‘It’s not relevant to my business’, ‘Isn’t it just for fun brands?’, ‘It’s all a bit informal’, ‘What does this button do?’ We’ve heard a gr

Feb 24, 2014
5 min

“Bringing Texty Back” – Brand Personality on Twitter

“How do we use Twitter effectively?” is a question on the lips of many marketing managers and chief executives worldwide. Whilst many DO understand the importance of Twitter and the effect it can have on your brand, many businesses simply do not ‘get it’. Where is the value? Is it a lead generator? Is is a customer service platform? Who is going to read this? Is it a newsfeed? Twitter used effectively can be any of these things, but not everybody does it well. So it’s always

Feb 17, 2014
1 min

Dining alone with no phone!

I recently saw an article about British Airways allowing mobiles to be left switched on during the take-off and landing stages of a flight. I cannot remember the exact figures but there was a huge statistic about the amount of additional time gained by business travellers on a global scale. It was essentially: At the time it all sounded very logical… Until I found myself sat alone in a restaurant recently with no phone to browse or book to read (no I hadn’t been stood up) – I