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Social Media Marketing For Absolute Beginners – Part 2 – Setting Yourself Up
  • Apr 22, 2014
  • 4 min

Social Media Marketing For Absolute Beginners – Part 2 – Setting Yourself Up

In this blog series we’ll look at what are GENERALLY the 3 big hitters. Mashable published a great article with this quote – ‘Not every...
Social Media Marketing For Absolute Beginners – Part 1 – Who, What, When, Where, Why and How?
  • Mar 17, 2014
  • 4 min

Social Media Marketing For Absolute Beginners – Part 1 – Who, What, When, Where, Why and How?

Change. Sometimes it’s good, sometimes it’s bad, sometimes it’s scary and we will resist it with everything we have. But change is also...
“Bringing Texty Back” – Brand Personality on Twitter
  • Feb 24, 2014
  • 5 min

“Bringing Texty Back” – Brand Personality on Twitter

“How do we use Twitter effectively?” is a question on the lips of many marketing managers and chief executives worldwide. Whilst many DO...
The Power of Videos
  • May 24, 2013
  • 2 min

The Power of Videos

YouTube is the world’s second largest search engine after Google. It allows unregistered users to watch millions of hour’s worth of...
Are you LinkedIn?
  • Dec 3, 2012
  • 2 min

Are you LinkedIn?

With over 100 million users, business networking site LinkedIn is now one of the easiest ways for career-minded professionals to connect....
What do you think?
  • Sep 25, 2012
  • 2 min

What do you think?

I have never been inside nor driven a Robin Reliant, Aston Martin DB9, Lamborghini or Subaru so can only offer my perception of these...
Technology is not a solution
  • Jun 29, 2012
  • 2 min

Technology is not a solution

Actually, before I upset a huge demographic I should perhaps clarify my sweeping generalisation in the headline.  Technology is very...
Is it possible to blame technology?
  • Jun 27, 2012
  • 2 min

Is it possible to blame technology?

Now I am aware that the software involved doesn’t have the capacity to feel blame but I cannot help wondering if somewhere in RBS, there...
Christmas and the internet generation?
  • Nov 19, 2011
  • 2 min

Christmas and the internet generation?

It’s meant to be the season to be jolly. But retailers fear a grim festive period with many on the high street starting their traditional...
CRN implements 6 month training schedules to improve customer service
  • Sep 28, 2011
  • 1 min

CRN implements 6 month training schedules to improve customer service

Panagiotis Podimatas from PC Podimatas in Greece, chairman of the CRN comments: “All our technical staffs are trained by Bosch and...
What is PR?
  • Jul 29, 2011
  • 2 min

What is PR?

PR winner… a guide to PR for small businesses I created a couple of years ago… What is PR? PR is all encompassing – some argue it is a...
Choosing a PR agency is like choosing a canoe
  • Jul 15, 2011
  • 3 min

Choosing a PR agency is like choosing a canoe

The same as before – a trusted reliable Explorer made by Mad River Canoes.  I know how it paddles, I know how it reacts in most water...
What can PR do for us?
  • May 20, 2011
  • 2 min

What can PR do for us?

We are often asked: “What should I be looking to achieve with my PR and communications?” Whilst the following isn’t exhaustive it...
How do I write a press release?
  • Apr 20, 2011
  • 3 min

How do I write a press release?

Press releases are a great way to achieve press coverage, but to be most effective they should be personalised and focused on the right...
  • Apr 10, 2011
  • 2 min

Why I love working in PR

Most people often curiously ask me what it means to work in PR.  What background or specialisation is needed?   I respond by saying that...
The Communications Journey
  • Mar 11, 2011
  • 2 min

The Communications Journey

Communications and marketing should be a journey.  An ongoing progression from a to b to c to d to…  Too often businesses approach...
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