Social Media Marketing For Absolute Beginners – Part 2 – Setting Yourself Up
In this blog series we’ll look at what are GENERALLY the 3 big hitters. Mashable published a great article with this quote – ‘Not every...
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- Mar 17, 2014
- 4 min
Social Media Marketing For Absolute Beginners – Part 1 – Who, What, When, Where, Why and How?
Change. Sometimes it’s good, sometimes it’s bad, sometimes it’s scary and we will resist it with everything we have. But change is also...
- Feb 24, 2014
- 5 min
“Bringing Texty Back” – Brand Personality on Twitter
“How do we use Twitter effectively?” is a question on the lips of many marketing managers and chief executives worldwide. Whilst many DO...
- May 24, 2013
- 2 min
The Power of Videos
YouTube is the world’s second largest search engine after Google. It allows unregistered users to watch millions of hour’s worth of...
- Dec 3, 2012
- 2 min
Are you LinkedIn?
With over 100 million users, business networking site LinkedIn is now one of the easiest ways for career-minded professionals to connect....
- Sep 25, 2012
- 2 min
What do you think?
I have never been inside nor driven a Robin Reliant, Aston Martin DB9, Lamborghini or Subaru so can only offer my perception of these...
- Jun 29, 2012
- 2 min
Technology is not a solution
Actually, before I upset a huge demographic I should perhaps clarify my sweeping generalisation in the headline. Technology is very...
- Jun 27, 2012
- 2 min
Is it possible to blame technology?
Now I am aware that the software involved doesn’t have the capacity to feel blame but I cannot help wondering if somewhere in RBS, there...
- Nov 19, 2011
- 2 min
Christmas and the internet generation?
It’s meant to be the season to be jolly. But retailers fear a grim festive period with many on the high street starting their traditional...
- Sep 28, 2011
- 1 min
CRN implements 6 month training schedules to improve customer service
Panagiotis Podimatas from PC Podimatas in Greece, chairman of the CRN comments: “All our technical staffs are trained by Bosch and...
- Jul 29, 2011
- 2 min
What is PR?
PR winner… a guide to PR for small businesses I created a couple of years ago… What is PR? PR is all encompassing – some argue it is a...
- Jul 15, 2011
- 3 min
Choosing a PR agency is like choosing a canoe
The same as before – a trusted reliable Explorer made by Mad River Canoes. I know how it paddles, I know how it reacts in most water...
- May 20, 2011
- 2 min
What can PR do for us?
We are often asked: “What should I be looking to achieve with my PR and communications?” Whilst the following isn’t exhaustive it...
- Apr 20, 2011
- 3 min
How do I write a press release?
Press releases are a great way to achieve press coverage, but to be most effective they should be personalised and focused on the right...
- Apr 10, 2011
- 2 min
Why I love working in PR
Most people often curiously ask me what it means to work in PR. What background or specialisation is needed? I respond by saying that...
- Mar 11, 2011
- 2 min
The Communications Journey
Communications and marketing should be a journey. An ongoing progression from a to b to c to d to… Too often businesses approach...