Digital Media / PR

Social Media Marketing For Absolute Beginners – Part 2 – Setting Yourself Up

In this blog series we’ll look at what are GENERALLY the 3 big hitters. Mashable published a great article with this quote – ‘Not every...

Social Media Marketing For Absolute Beginners – Part 1 – Who, What, When, Where, Why and How?

Change. Sometimes it’s good, sometimes it’s bad, sometimes it’s scary and we will resist it with everything we have. But change is also...

“Bringing Texty Back” – Brand Personality on Twitter

“How do we use Twitter effectively?” is a question on the lips of many marketing managers and chief executives worldwide. Whilst many DO...

The Power of Videos

YouTube is the world’s second largest search engine after Google. It allows unregistered users to watch millions of hour’s worth of...

Are you LinkedIn?

With over 100 million users, business networking site LinkedIn is now one of the easiest ways for career-minded professionals to connect....

What do you think?

I have never been inside nor driven a Robin Reliant, Aston Martin DB9, Lamborghini or Subaru so can only offer my perception of these...

Technology is not a solution

Actually, before I upset a huge demographic I should perhaps clarify my sweeping generalisation in the headline. Technology is very...

Is it possible to blame technology?

Now I am aware that the software involved doesn’t have the capacity to feel blame but I cannot help wondering if somewhere in RBS, there...

Christmas and the internet generation?

It’s meant to be the season to be jolly. But retailers fear a grim festive period with many on the high street starting their traditional...

CRN implements 6 month training schedules to improve customer service

Panagiotis Podimatas from PC Podimatas in Greece, chairman of the CRN comments: “All our technical staffs are trained by Bosch and...

What is PR?

PR winner… a guide to PR for small businesses I created a couple of years ago… What is PR? PR is all encompassing – some argue it is a...

Choosing a PR agency is like choosing a canoe

The same as before – a trusted reliable Explorer made by Mad River Canoes. I know how it paddles, I know how it reacts in most water...

What can PR do for us?

We are often asked: “What should I be looking to achieve with my PR and communications?” Whilst the following isn’t exhaustive it...

How do I write a press release?

Press releases are a great way to achieve press coverage, but to be most effective they should be personalised and focused on the right...

Why I love working in PR

Most people often curiously ask me what it means to work in PR. What background or specialisation is needed? I respond by saying that...

The Communications Journey

Communications and marketing should be a journey. An ongoing progression from a to b to c to d to… Too often businesses approach...