Digital Media / PR

Apr 22, 2014
4 min

Social Media Marketing For Absolute Beginners – Part 2 – Setting Yourself Up

In this blog series we’ll look at what are GENERALLY the 3 big hitters. Mashable published a great article with this quote – ‘Not every...

Mar 17, 2014
4 min

Social Media Marketing For Absolute Beginners – Part 1 – Who, What, When, Where, Why and How?

Change. Sometimes it’s good, sometimes it’s bad, sometimes it’s scary and we will resist it with everything we have. But change is also...

Feb 24, 2014
5 min

“Bringing Texty Back” – Brand Personality on Twitter

“How do we use Twitter effectively?” is a question on the lips of many marketing managers and chief executives worldwide. Whilst many DO...

May 24, 2013
2 min

The Power of Videos

YouTube is the world’s second largest search engine after Google. It allows unregistered users to watch millions of hour’s worth of...

Dec 3, 2012
2 min

Are you LinkedIn?

With over 100 million users, business networking site LinkedIn is now one of the easiest ways for career-minded professionals to connect....

Sep 25, 2012
2 min

What do you think?

I have never been inside nor driven a Robin Reliant, Aston Martin DB9, Lamborghini or Subaru so can only offer my perception of these...

Jun 29, 2012
2 min

Technology is not a solution

Actually, before I upset a huge demographic I should perhaps clarify my sweeping generalisation in the headline. Technology is very...

Jun 27, 2012
2 min

Is it possible to blame technology?

Now I am aware that the software involved doesn’t have the capacity to feel blame but I cannot help wondering if somewhere in RBS, there...

Nov 19, 2011
2 min

Christmas and the internet generation?

It’s meant to be the season to be jolly. But retailers fear a grim festive period with many on the high street starting their traditional...

Sep 28, 2011
1 min

CRN implements 6 month training schedules to improve customer service

Panagiotis Podimatas from PC Podimatas in Greece, chairman of the CRN comments: “All our technical staffs are trained by Bosch and...

Jul 29, 2011
2 min

What is PR?

PR winner… a guide to PR for small businesses I created a couple of years ago… What is PR? PR is all encompassing – some argue it is a...

Jul 15, 2011
3 min

Choosing a PR agency is like choosing a canoe

The same as before – a trusted reliable Explorer made by Mad River Canoes. I know how it paddles, I know how it reacts in most water...

May 20, 2011
2 min

What can PR do for us?

We are often asked: “What should I be looking to achieve with my PR and communications?” Whilst the following isn’t exhaustive it...

Apr 20, 2011
3 min

How do I write a press release?

Press releases are a great way to achieve press coverage, but to be most effective they should be personalised and focused on the right...

Apr 10, 2011
2 min

Why I love working in PR

Most people often curiously ask me what it means to work in PR. What background or specialisation is needed? I respond by saying that...

Mar 11, 2011
2 min

The Communications Journey

Communications and marketing should be a journey. An ongoing progression from a to b to c to d to… Too often businesses approach...

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