The balance between conference and exhibition needs careful thought say ABPCO members
ABPCO members taking part in a recent roundtable, jointly sponsored by Manchester Central and IHG, recognised the need for conferences to be focused on knowledge exchange and learning whilst arguing that the accompanying exhibition revenues are often vital to an event’s success. As Therese Dolan, joint chair of ABPCO comments: “It is a battle between content and consumerism that has to start with communication and a thorough understanding of the audience. The key issue is to