Sometimes a little strategy helps

We have recently launched a new service offering our expertise in the creation of Communication Strategies. Whilst we love to do the nitty-gritty work, a number of clients have asked us to augment their internal teams through the provision of a strategic communications plan. These stand alone consultancy led activities include…

The brainstorming, perception studies and research needed to get under the skin of a business and understand where it is heading and what (if any) changes are needed. We thoroughly review all elements of the company’s brand, in particular the words and messages used throughout their communication – It really is amazing how often people murder their company’s chance of success through the use of the wrong words!

This is followed by the creation of a strategy designed to take their business forward according to specific goals, target markets and messages. We suggest methods, schedules and outlets as well as ideas for the future across a host of communications tools.

If the clients wants we can go on to implement the details. If not we can simply provide ongoing consultancy and advice. We can even let them carry on alone (if that is what they prefer).

The proof of the pudding though is in the eating – which in our case means client testimonials:

“Sometimes you just get too close to your business and need a third party to highlight the opportunities you would otherwise have missed. The delivery of our Strategic Communications plan from Soaring Worldwide was a revelation. As experts in the creation and management of businesses we knew what we wanted to achieve and had the plans to back it up. However, the team at Soaring Worldwide looked at our business model from a different angle, they questioned us, challenged us and ultimately presented a plan that allowed us to see where our communications could be in the short, medium and long-term. The next stage in the process is already underway and we eagerly await the results…” Mary Carter, director, Business Fit Club

“I can’t deny it, our industry is not the most sexy in the world. But this could start to change… Soaring Worldwide are like a breath of fresh air. They have opened our minds to new ideas and allowed us to look at the business from a different perspective. Our language is changing, our look is changing, our attitude is changing. The process has yet to be completed but the development of the initial communications strategy and subsequent messages really are allowing us to go “beyond the standard”. I can’t wait to see what happens next!” John Pymer, managing director, Certification International

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