Cirencester-based strategic communications agency Soaring Worldwide has scooped the Best Public Relations Campaign award at the Meeting Industry Marketing Awards (MIMA) for its work with the Barbican.
The Barbican, supported by Soaring Worldwide also picked up a bronze award in the Best Use of Budget Category at the awards which were held at the end of October.
The MIMA’s are organised by Meetings & Incentive Travel magazine and aim to raise the standards of marketing in the global meetings and events industry and to recognise the marketeers. It is not the first time Soaring Worldwide has been successful at the MIMA’s – it won Gold for its PR campaign for the Barbican in 2008, and picked up Silver for its work with Harrogate International Centre in the Best Public Relations Campaign category in 2011.
Soaring Worldwide’s managing director Adam Baggs comments: “It is a great achievement to be recognised by our peers. We have worked with the Barbican since 2006 creating an integrated PR campaign which encompasses all methods of communication – from traditional press releases to social media. The campaign has been highly effective, helping raise awareness of the venue on a national and international scale. This has helped Barbican win new business and its 2012/2013 financial year was its best to date. We work with a wide range of clients and as well as winning awards for our work, we’ve written winning entries for a variety of awards this year.”
Soaring Worldwide is a fast growing agency, having doubled in size year on year since it started in 2006. Its objectives are to reveal, create, communicate and promote its clients in creative ways using multi-channel marketing. Clients include: Barbican, Kyoto, Magenta Security and The Meetings Show.