...you offer 30 products but your clients are only aware of three!
...clients think you only serve niche markets when you have a range to suit all!
...competitors win business because customers do not believe you are capable!
Imagine...
Now ask yourself some questions
What do our clients, staff and stakeholders actually think of us? What do they know and worryingly – where are they wrong?
You cannot start a communication journey without first understanding your current situation, which is why we begin with research, brainstorming and perception studies. We take the time to understand our clients and their opinions of their business – plus the opinions of others.
Next we identify perception gaps and holes in the communications strategy. And only then can we start to plan a campaign, which is when our other skills come in handy: strategic communications, PR, events, creative copy, design, social media, perception studies, market research... the list goes on!
In Practice
The board of a Swindon based client unanimously decided the Morgan was the vehicle that best represented their business... because it is fast, unusual, high-end and bespoke.
The staff, stakeholders and clients unanimously said the VW Golf GTi... because it is reliable, well built, great quality and sporty.
Clearly a difference – external opinion is positive but not what our client was hoping. Perceptions need changing – expectations need managing - a plan is in place and new communications begun.
