E is for “Engage”


PR and media is about constantly keeping your clients up to date through clear and coherent dialogue. And, whenever possible it should be a two way conversation that helps you understand their goals and how they’d like to achieve them.

In recent years, the ways in which a story can be delivered has widened due to the emergence of social media. Whilst traditional media outlets are still the preferred choice for announcing important news it can be complemented with the strategic use of social media tools such as Twitter.


Social media ensures a strong online presence and allows instant engagement with your target audience.  On one level, it can be used for communication and conversation, on another the dissemination of facts and ideas.

But to be able to engage with people effectively using social media, you need to understand who you are targeting and what your goals for using it are. Are you using it purely to engage with people or for marketing, or both? Once you have decided what your objectives are you’ll be able to optimise your use of social media, whether its Twitter, Facebook, LinkedIn or blogs.

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