At last – after three days I am finally leaving the city and heading back to the Cotswolds . I have just spent three days at World Travel Market, a vibrant, busy, huge trade show held each year at Excel in London. Whilst I am a fan of the city and thoroughly enjoy working and spending time there, the show has been plagued by transport problems this year, making it a nightmare.
As for the rather lonely sounding title to this post, it refers to a common complaint I have at trade shows – the number of bored looking stand staff who can’t be bothered to talk to visitors. The meetings I had planned in advance were great. But every now and then I would stop by a stand that looked good or offered something that inspired me and the effort was like drawing blood from a stone .
Exhibitions are so much more than just a few days out of the office. If exhibitors really want to get something out of a show they need to plan in advance, consider some pre-show PR to drive visitors to their stand – and they should certainly consider some stand staff training!
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