More than a release

PR and communications are inextricably linked and deep subjects, which is why I am disappointed whenever I am requested to “just write a press release”.  Sometimes I think people do it just to bug me! I am not denying the place or importance of releases for getting a story out there but there are so many other ways to consider.  Different approaches that make stories bespoke to each audience whether they are press, client, staff or stakeholder.

Just a few include:

  1. Features

  2. Event

  3. Promotions

  4. Letter

  5. Speeches

  6. Podcasts

  7. Blogs

  8. Awards

  9. Stunts

  10. Twitter

  11. Films

I could go on……

So you have a story.  True, a release can help you get it out there…but ask yourself (or us!) how many other methods you could use?

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