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Plan Your Event In Advance

Soaring Worldwide marketing executive James Brown discusses why you should be planning in advance to make your event attendance worthwhile.

Plan in advance and make your attendance at an event worthwhile.

That bit of advice can work on so many levels whether its logistics, marketing or PR. Whatever exhibition or tradeshow you are planning on attending this year, make sure you have a strategy for it, because your involvement in the show doesn’t have to be based purely on the 2 to 3 days you are there.

There are a number of ways you can make a trade show like these work for you and we listed a few such as social media and industry journalists in a blog earlier in the week (you can read that here). But there is more. As a company, we are very proud to work with The Meetings Show who are the premiere event for the UK inbound and outbound meetings industry. Its third show takes place later this year in July but already exhibitors are beginning their marketing campaigns around the show.

One easy way of getting more from attending tradeshows such as this is sharing your news. Get in touch with the event organisers and see what opportunities there are for you around the show. You could send them your press releases for inclusion on the show website or perhaps there are editorial opportunities for the show guide which will be available at any leading tradeshow. By sharing your news you are not only reaching a new market but you are becoming more visible. By the time the show comes around, your name will be more well known and there will be visitors who are keen on learning more about what you can offer.

The very point of being of being at a large exhibition or trade show is to show people what you’ve got, so why not shout about it from the word go?

You can watch a video of our creative director Adam Baggs discussing this very subject below on our YouTube channel.


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