Soaring Worldwide marketing executive James Brown discusses how you should be making the most out of event attendance through engagement.
Making the most of your time at a tradeshow can be the difference between success and failure when it comes to engagement.
Engagement at an event is key whether you are a visitor, exhibitor or working at the show you are attending. One fantastic way to do this is social media. There are key days when you are on site so you need to ensure you are having the maximum impact for your business. Twitter, Facebook et al can really give you a voice to an untapped audience but you should be using these channels before, during and after the event to maximise your impact. The show isn’t just a 2 or 3 day event! It can be a year round affair!
One of the first things you should think about doing is engaging with the show’s social media. By interacting before, during and ever after the event, you can access other exhibitors and potential business that you wouldn’t have been able to before. Ensure you’re engaged with the visitors of the show and use hashtags as much as possible because more often than not they will help you learn more about what the major talking points are or will be at the event. By keeping in touch with people attending the event through social media you can reach a whole new audience whilst having a little fun along the way.
Nothing can replace the impact of meeting face to face at tradeshows however. Simple conversations can lead to real business but you should also be aiming to meet and converse with key industry journalists. A good show will always have a strong representation of key journalists in your market so get in touch with them ahead of the show and arrange to physically meet with them. By making contact and starting a discussion, you can share your news and get them invested in what you are trying to achieve at the show. Having a key journalist onboard can often make a huge difference in your level of engagement.
Social media and journalist engagement are both massively important but these are just two of the many opportunities a tradeshow can provide. Don’t let your investment and time with a show go to waste, make the most of it.
What has worked for you at tradeshows when it comes to engaging with your audience and market? Share your thoughts below. And don’t forget to check out the video of our creative director Adam Baggs discussing this very subject just below.