Communications and PR specialist, Soaring Worldwide has recently been selected by the Harrogate International Centre to take on the management and planning of its PR activities and reputation management.
The PR campaign is aimed at raising the profile of HIC across the business events industry using both traditional PR and social media marketing techniques.
Soaring Worldwide has extensive knowledge of the business events industry and will be helping HIC focus on its core market. HIC is about to undertake a multi-million pound development of its facilities, adding two new flexible event spaces.
HIC, brand manager, Lynne Farrow: “We have chosen to work with Soaring Worldwide to benefit from their extensive industry knowledge and understanding of our market. HIC is growing rapidly and the launch of the new event spaces will mark a new phase in our expansion plans. It is the perfect time to start raising our profile and we were keen to work with a team that combines expertise with a love of the destination and venue.”
Soaring Worldwide’s, managing director, Adam Baggs: “Working with HIC is already proving to be an incredibly rewarding experience. Both HIC and Harrogate have so much to offer and we are truly excited at the prospect and challenge of increasing their profile across a range of media and markets.”
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