Soaring Worldwide (formerly Soaring PR) has been appointed by the Kyoto Convention Bureau to plan and manage its PR activity in Europe and North America.
The campaign, which will initially run for six months is a first for Kyoto CVB, who have previously focused on exhibitions, direct marketing and advertising to raise their profile in overseas markets.
Kyoto Convention Bureau’s, international marketing coordinator, James Kent, is managing the project: “Despite being Japan’s second most significant city for meetings and events (and world famous for our bullet train), Kyoto’s cultural heritage and excellent conference and incentive offering is far less well known. Our infrastructure and superb international access are perfect for groups of all types, including events for thousands in our larger venues.
“2010 is Japan’s MICE year, an initiative Kyoto is firmly supporting and promoting through our own external marketing activity. To enhance this we have chosen to work with Soaring Worldwide, benefiting from their extensive industry knowledge and understanding of our country and culture.”
Soaring Worldwide’s, managing director, Adam Baggs: “Working with Kyoto Convention Bureau is already proving to be an incredibly rewarding experience. The city has so much to offer and we are truly excited at the prospect and challenge of increasing their profile worldwide.”
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