Academic venues join forces for agency familiarisation weekend

A group of event organisers from meetings and travel management company Inntel have spent two days experiencing the best the Midlands has to offer during a motorsport-themed familiarisation trip organised by two leading academic venues.

imago, the conference and events arm of Loughborough University, and Warwick Conferences, the conference facilities at the University of Warwick, welcomed a group of 10 staff members from the UK’s largest independent meetings and travel management company for the ‘Do You Have the Need for Speed’ themed trip, which took place on 9-10 October.

Helen Lowrie, Senior Business Development Manager at imago, and Justine Meek, Client Relationship Manager at Warwick Conferences, organised the trip, which was not only aimed at showcasing the award-winning facilities on offer at both AIM Gold accredited sites, but to highlight a number of on and off-site events delegates can enjoy when booking events.

Participants took part in a series of motor-racing themed activities, including Scalextrix races and a Soapbox Challenge and Race at Warwick Conferences, and a Batak and Formula 1 Race Simulator challenge at imago. Scores from each activity during the trip were collated with the winners announced during a private dinner and awards presentation on Sunday 10 October.

Helen Lowrie, Business Development Manager (Agencies) at imago, commented: “The idea behind the joint familiarisation trip was to show what academic venues can really offer in terms of creative events. It highlights the partnerships we have with industry suppliers so the focus of an event doesn’t just have to be about meetings, but on and off-site activities too. The feedback we had from Inntel was fantastic and has gone a long way to changing the perception they had of academic venues. This is hopefully the first of many familiarisation trips we’ll be holding in association with Warwick Conferences as the familiarisation trip has been beneficial for both venues.”

Justine Meek, Client Relationship Manager at Warwick Conferences, comments: “The ‘Need for Speed’ familiarisation trip held in partnership with Imago recently was a hugely valuable way to showcase both our local area and the benefits of academic venues for meetings. Trips such as these help to highlight what venues have to offer, and partnering with imago meant that our visitors from Inntel were able to get a wider experience of academic venues in the Midlands.”

Launched in 2003, imago unifies Loughborough University’s conference and events venues under one brand which offers high quality meeting spaces, venues and accommodation along with excellent sport and leisure facilities. imago manages the AIM Gold accredited Burleigh Court and Holywell Park as well as Loughborough University’s conference and events facilities and The Link Hotel.

Warwick Conferences is an award-winning collection of conferencing venues at the University of Warwick, including three AIM Gold accredited dedicated training and conference centres and the on-site Conference Park.