IRF and SITE , with research partner Oxford Economics, deepen the industry’s most comprehensive global survey with new lines of inquiry on geopolitical risk, AI, destination management companies and practitioner sentiment. The Incentive Research Foundation (IRF) and SITE , in partnership with Oxford Economics, have announced the launch of the 2026 Incentive Travel Index (ITI), the most comprehensive and longest-running annual study of the global incentive travel industry. Now

Collaboration between SITE and Maritz reveals a shifting qualifier profile, stronger business case and clear design imperatives for the future of incentive travel SITE, the Society for Incentive Travel Excellence, and Maritz today released headline findings from Investigating the Power of Incentive Travel Across Generations, a major SITE and Maritz collaboration. The study is the most current and comprehensive research into how Boomers, Gen X, Millennials and Gen Z respond t

Invitation-only gathering brings together incentive travel professionals from around the world for connection, education and destination discovery in the Colombian capital SITE (Society for Incentive Travel Excellence) has successfully concluded its 2026 SITE Incentive Summit in Bogotá, Colombia, bringing together a curated group of global buyers and suppliers for an intimate programme of business connection, education and immersive destination experiences from 20 to 23 April

Canada has emerged as the clearest winner from current geopolitical disruption in incentive travel planning, while the Gulf States is seeing the sharpest fall in confidence, according to the latest SITE Pulse Survey. Canada recorded a net sentiment score of +66.7% among European respondents and +46.4% among the Rest of World, while the Gulf States fell to -82.1% among US respondents, -72.4% among Europeans, -54.2% among Rest of World respondents and -21.4% among Asian respo

SITE has opened registration for SITE NITE Europe 2026 in Frankfurt, with registration for the SITE Young Leaders’ Conference opening at the same time, creating a day of education, networking and community-building ahead of IMEX Frankfurt. SITE NITE Europe 2026 will take place at Depot 1899, a beautifully reimagined 100-year-old tram depot in Frankfurt, on Monday 18 May 2026, as the global incentive travel community prepares to gather for IMEX. The SITE Young Leaders’ Con

Global incentive travel professionals gathered aboard Royal Caribbean’s Wonder of the Seas for connection, education and destination discovery, as SITE delivered the first cruise-based event in its history SITE (Society for Incentive Travel Excellence) reached a milestone with the successful delivery of its first cruise-based event, as incentive travel professionals gathered for the 2026 Incentive Summit Americas from 13 to 16 March. The sailing from Miami to The Bahamas co

The Society for Incentive Travel Excellence (SITE) has officially opened SITE Global Conference 2026, welcoming incentive travel professionals from around the world to The Ritz-Carlton Abu Dhabi, Grand Canal for four days of learning, community, and industry celebration, from February 12 to 15, 2026. Set against the destination’s rich heritage and bold modern innovation, this year’s conference embraces the theme “Wonder, Awe & Curiosity”, inviting attendees to explore what

The Society for Incentive Travel Excellence (SITE) today announced the keynote and education sessions for SITE Global Conference 2026, taking place February 12 to 15, 2026 at The Ritz-Carlton Abu Dhabi, Grand Canal. Each year, SITE Global Conference convenes incentive travel leaders from across the supply and demand sides of the industry to connect, learn, and celebrate the business impact of exceptional reward experiences. Framed by the destination’s heritage and bold mo

Three-year partnership reflects a shared commitment to deeper engagement, elevated attendee experiences and outcome-drive incentive travel events SITE (Society for Incentive Travel Excellence) has appointed Cvent as its Official Event Technology Partner across its portfolio of globally recognized events. Cvent is an industry-leading event marketing and management technology provider. “SITE’s events bring our global community together to learn, connect, and experience the powe

SITE (Society for Incentive Travel Excellence) has appointed Bishop-McCann as its global strategic event partner for a three-year term. Under the agreement, Bishop-McCann will provide key planning services and support delivery of SITE’s portfolio of events worldwide, operating as a true extension of the association’s internal team. “SITE’s events are where our global community connects, learns, and experiences the transformative power of incentive travel,” said Annette Greg

SITE (Society for Incentive Travel Excellence) has opened registration for the SITE Global Conference 2026, taking place February 12 to 15, 2026 at The Ritz Carlton Abu Dhabi, Grand Canal. The annual gathering brings together leaders from across the incentive travel community to connect, learn, and celebrate the business impact of exceptional reward experiences. Each year, SITE Global Conference convenes more than 750 incentive travel leaders from both the supply and deman

The Incentive Research Foundation (IRF) and the Society for Incentive Travel Excellence (SITE) yesterday unveiled the 2025 Incentive...

Activations in Las Vegas include sold out C Suite Agency Summit, SITE NITE North America, and the Incentive Travel Index launch SITE...

An intimate gathering of global incentive travel professionals heads to the Alps this weekend for connection, education, and destination...

SITE (Society for Incentive Travel Excellence) brought together a record-breaking 500 incentive travel professionals for a night of...

SITE (Society for Incentive Travel Excellence) brought together over 1,700 industry professionals for an evening of vibrant networking...