Swindon based Virtua, one of the UK’s leading providers of resources and solutions to the mobile telecoms industry are repositioning their offering with a raft of new marketing initiatives to better reflect their growth plans and commitment to clients.
The campaign has been created and managed by Lechlade and Oxford based Soaring Worldwide, a communications and PR agency specialising in message creation and dissemination.
The new initiatives have been led by extensive customer, engineer and staff feedback conducted in December 2009.
Andy Watts, director, Virtua UK Ltd: “We work in an incredibly fast moving industry and it is vital that our business reflects the pace with which our clients and potential clients are moving forward. Our business is growing dramatically and this refinement in our market positioning and message better reflects the business we are now winning.”
From 17th February onwards, Virtua’s new strap-line will be: People. Passion. Performance.
Virtua’s name will remain the same but communications and involvement with customers is set to increase with the introduction of newsletters to clients and engineers, a twitter campaign (@Virtuateamtalk) and regularly updated blog (www.virtuateamtalk.uk.com). Additionally, Virtua will be conducting an ongoing PR campaign with the relevant media.
Virtua also intend to re-develop and improve their website over the course of the next few months.
Andy Watts: “Virtua is going through some exciting changes at the moment, driven by our customers. This refinement is bringing our positioning more up to date with the evolution of our customers rather than a complete change of our positioning. We want to make sure our clients and staff embrace the new, whilst staying true to our core skills and services.”
“It’s not easy for a technology and people company like ours to get the right sort of support from a marketing agency. We wanted people who we could work with and who understood our business, whilst bringing the right creative edge. Above all we wanted to do business with people. Adam and his team are people we like to work with and have already demonstrated that they are great at what they do.”
Soaring Worldwide, managing director, Adam Baggs: “It is so exciting to take an existing brand and really develop its potential. The management team at Virtua are so enthusiastic and quite simply – great fun to work with. The next few months will be full of exciting developments and we look forward to creating a long term relationship with Virtua.”
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