The Eastside Rooms welcomes new Business Development Executive to expand local corporate reach

The Eastside Rooms has welcomed Surbhi Kumari as Business Development Executive, marking another positive step in the venue’s continued growth. Surbhi joins the award-winning team with a focus on developing local corporate business, small meetings, and bespoke event projects.

Surbhi brings a rich and varied background to the role, having worked across the automotive and e-commerce sectors. With an engineering degree and a master’s in information systems and business analysis, she brings a methodical and analytical approach to business development - skills that will prove invaluable in her new position.

“I’m looking forward to understanding the intricacies of the events industry and building strong networks across Birmingham,” says Surbhi. “This role is the perfect opportunity to apply my experience in a new and exciting environment.”

Her appointment follows one and a half years of experience with Aloft Birmingham Eastside, making the transition to The Eastside Rooms a natural progression.

Victoria Howe, Business Development Director at The Eastside Rooms, commented: “We are excited to welcome Surbhi to the Sales & Marketing team after working for the Aloft Birmingham Eastside and getting to know the property over the last 18 months. This strengthens the team, giving us the opportunity to focus on new business opportunities and client relationships. I know she will be an asset to the team and settle into this new challenge.”

Surbhi joins at a time of significant momentum for The Eastside Rooms. Recent successes include recognition for sustainability efforts, a full calendar of national and international conferences, and a reputation for excellent service delivery across corporate and association events. The venue continues to invest in its people as part of its strategy to remain at the forefront of Birmingham’s dynamic events landscape.