In a recent survey of the CRN’s (the Congress Rental network’s) global membership it was clear therecession is taking its toll with 57.1% of members reporting a decrease in sales over the last 6 months. Attendance at events remains roughly balanced with 45% seeing a decrease in numbers and 46.4% seeing numbers remain the same. The remainder have seen a slight increase.
On a more positive note 59.9% have seen their enquiry numbers either remain constant or increase. Whilst there have been some exceptions to the decreasing sales figures with 25% of members seeing growth and increased of market share.
The changes appear to have occurred across the board, from corporate clients to event organisers and NGOs. Although the decline from the corporate and event organisers has had a bigger affect as they represent 60% of CRN members’ business.
CRN chairman, Jo Debono: “Whilst some of these figures appear worrying at first glance there is still some great news in the survey. 96.2% of clients cite quality as a key reason for buying our members services, price comes well down the list and clearly shows clients are willing to pay for a better, guaranteed service during challenging times. This is outstanding news and really demonstrates the importance of CRN’s stringent membership criteria and our desire to work with the best. With a clear message and such a strong buying reason our members are focused on conversion rates, seeking new business and marketing opportunities wherever possible.”