Marketing Cheshire has partnered with a host of local organisations to deliver a new concept for business events amongst association buyers. Titled Brilliant Science, the project is leveraging the UK’s reputation as a world leader in sciences to develop the North West as a hub for international association events looking to make the most of the region’s scientific heritage and links.
Incorporating Cheshire, Manchester and Stoke on Trent, Brilliant Science is targeting association events across the whole spectrum of sciences. Delegates attending such events will be encouraged to extend their visits with relevant tours across a variety of the region’s scientific venues and attractions, adding significantly to an events potential for knowledge transfer and retention.
The Brilliant Science team will work with individual organisers, PCOs and AMCs to identify and create bespoke itineraries using the region’s offering including the likes of: • Museum of Science and Industry – Manchester • Chester Zoo – Chester, Cheshire • Catalyst – Widnes, Cheshire • Wedgewood – Stoke-on-Trent • Stoke Museums – Stoke-on-Trent • Jodrell Bank – Macclesfield, Cheshire • Manchester Museum – Manchester • Quarry Bank Mill – Cheshire • Anderton Boat Lift – Cheshire
“The Brilliant Science project is an opportunity to really add value to conference attendees,” comments the project’s lead Nicola Said from Marketing Cheshire. “Too many visitors don’t make the most of their time when they visit a destination. Whilst compliance issues, particularly in medical sciences, prohibit many activities, these itineraries are not a problem though because they are relevant and provide significant knowledge transfer and sharing.”
This cutting-edge project has been created by Marketing Cheshire: “which means it is just the starting point. This cluster of destinations and venues is effectively a pilot for a scheme that could work across the whole country, focused on different themes and different areas,” continues Nicola.
Nicola concludes: “By choosing to work with significant and internationally recognised attractions, Brilliant Science is focused on quality in terms of both science and the visitor experience. Attendees will have an opportunity to go beyond their normal conference offering and do something new that will ensure the event stands out and delivers long term knowledge retention and therefore a true legacy.”
The Brilliant Science Project will also deliver long term for the scientific community as the selection of attractions showcase past, present and future scientific research and development within the region. Delegates will therefore gain an authentic and broad understanding of the UK’s scientific offering across the centuries – inspiring them the achieve more from their visit and take their new-found knowledge back into their fields of expertise.