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BIGGA continues to grow through attendee management and location choice.

The British and International Golf Greenkeepers Association (BIGGA), which holds its annual Turf Management Exhibition (BTME) at Harrogate International Centre saw an increase in visitor numbers at their show in January (18th-20th January, 2011).

The increase in numbers has been attributed to the high quality of exhibitors present, as well as a very strong educational programme built around high level speakers offering a combination of workshops and seminars.

BIGGA Communications manager, Scott MacCallum: “The increase in visitor numbers this year was great news at a time when the economy is suffering and many people have experienced cuts.  Harrogate has been home to this event for 25 years now, as a town it is loved by our visitors for its central location, easy access and great after-show networking locations.  Transport for visitors was also arranged from all corners of the country through an extensive network of park and ride schemes, allowing our visitors to relax and network on their way to and from the event.  This year’s educational schedule was also our strongest yet, with a number of high profile speakers and experts.”

Total attendance at BIGGA 2011 was just over 6,000 and plans for the 2012 event are well underway.

Alison Griffin, head of sales and marketing: “Seeing shows succeed is one of the greatest pleasures of running a venue, particularly when clients use innovative methods to attract and maintain visitor numbers.  Organising a substantial transport infrastructure ensured delegate attendance at a time when many people might have decided against arranging their own travel.”


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