Nexus Collections annual sales trends report clearly shows an increase in customer referral based sales.
The review, now in its third year, breaks down the company’s annual sales of over 500,000 conference /promotional bags worldwide, identifying trends amongst key buyers in the MICE industry.
As the economic outlook declined and fears of recession grew, referral based sales leapt from just 30% last year to a huge 52% share of Nexus’ business.
The increase pushed search engine / internet leads down to third place.
Exhibition sales (particularly International Confex) remained steady at 25%.
Referrals 52%
Confex 25%
Website/search engine 20%
other 3%
Nexus Collections, managing director, Nick Jones: “It is understandable that companies want to work with people they trust during difficult times. These figures clearly show a shift in purchasing tactics away from internet searches with their inherent focus on the cheapest option to a clear need for trust and reputation.”