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Sequoia Partnership’s venue clients to benefit from European partner

Babs Nijdam has joined the Sequoia Partnership to strengthen the organisation’s European offering and provide opportunities for global growth.

Nijdam has over 7 years’ experience working at Amsterdam Rai, as well as being the founding member of the GMIC in the Netherlands. She brings extensive experience working with corporate and association clients, whilst driving venue sales – this focus and knowledge will allow Sequoia Partnership to extend its consultancy internationally, particularly across Europe.

Launched in May 2016 by Samme Allen and Anthony Hyde, Sequoia Partnership focuses on strategic venue management and business development across the meetings industry’s supply chain with a core focus on unique and unusual venues.

Nijdam comments: “I am thrilled to join the team at Sequoia Partnership. It will be a new challenge, allowing me to bring together my many years of experience as a meetings and event professional for the benefit of venue clients in Holland, across Europe and further afield.”

Hyde concludes: “We are looking forward to the impact Babs will have on the partnership. Her experience and credibility within the international meetings industry will add real value to existing and new venue clients. With her extensive convention centre knowledge and sustainable business practises, Sequoia Partnership has really strengthened its offering”

Sequoia Partnership work in partnership with pre-launch, new and existing venues wanting to build on their success, increase market share and identify new revenue streams

Further information about Sequoia Partnership can be found via



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