Research demanding more nutritional information leads to launch of Green Leaf motif at 30 Euston Squ

Research by 30 Euston Square reveals that 65% of delegates would like to see more nutritional information on food served at events.

In response, the venue has launched its Green Leaf motif across daytime menus to indicate healthier lifestyle options such as those lower in certain fats and sugars or making use of superfoods, grains and spices known to be beneficial to the mind and body.

24% of delegate respondents asked for full nutritional information on each dish with a further 41% requesting colour codes similar to the traffic light system commonly found in supermarkets. The results are supported by event organisers taking part in the research, with 61% supporting the need for communication of nutritional information, and 34% opting for some form of signposting system.

30 Euston Square’s latest hospitality brochure directly responds to these needs by highlighting healthier options with a Green Leaf.  The same motif will also be displayed and communicated to delegates attending events, allowing them to choose food and beverage options appropriate to their needs.

“In a more health conscious world, with frequent media coverage on the need to be healthier, the desire for nutritional information is no real surprise,” comments Yvette Chatwin, 30 Euston Square’s General Manager. “Whilst a full traffic light system could well be necessary in all venues in the future we are listening to our client’s current needs and delivering simple solutions that will help them identify healthy options, hence the launch the Green Leaf. The symbol is simple to understand and has been easy for us to introduce across the venue.  Above all else, these results demonstrate the need for improved communication between chefs and consumers, whatever form that may take.”

Examples of dishes showing the Green Leaf from the Holy Smokes BBQ menu (part of 30 Euston Square’s summer package offering) include:

1. Tuna steaks finished with salsa verde

2. Ginger & lemon grass marinated pavé of salmon

3. Chicken marinated with lemon, oregano & basil

4. So Cool ice cream bar serving fat free frozen yoghurt & sorbet

5. Sweet potato & jalapeno burger

The research, across 177 participants included delegates (26%) and organisers (74%).

The results also clearly suggest that venues need to provide more emphasis on healthy food options.  Daniel Broughton, Executive Chef at 30 Euston Square is responding through the design of new dishes and specific healthy menus to appeal to health-conscious clients, and delegates.  Daniel concludes: “Event professionals are more health savvy than ever before and look to us to support them in their desire to maintain a healthy lifestyle. Though we have always integrated healthy options into our menus through fresh and seasonal ingredients, the Green leaf is part of 30 Euston Square’s ongoing desire to provide healthy options that keep up with the latest research including the use of fresh ingredients, superfoods and even spices known to provide health benefits.”

30 Euston Square, home of the Royal College of General Practitioners (RCGP), is a conference, meetings and events venue in the heart of London. Conveniently situated next to a major transport hub, 30 Euston Square is an ideal venue for both domestic and international delegates travelling to London for business.

For more information on holding an event please call 020 8453 4600 or email 30eustonsquare@searcys.co.uk.