Magenta maintains clients through customer care initiatives

Magenta Security Services has worked with 97% of its clients for more than three years, a figure it puts down to its customer care initiatives.

Magenta prides itself on the quality of services it offers and the company achieves this by offering clients tailor made security packages which meet their individual requirements. This is backed up by a strong service based ethos.

The company’s ongoing training programme also forms part of its customer care initiative allowing it to achieve best practice and reach its customer care objectives. To demonstrate Magenta’s commitment to customer care, it has a money back guarantee, and to date, no customer has taken the company up on this.

Magenta’s Managing Director Abbey Petkar commented: “Customer care is at the core of our business strategy. We value each assignment on its own merits and our services are based on the customers’ requirements, not a one size fits all basis. By understanding the customer’s requirements from the beginning, we can deliver the superior service and create long term relationships.

“Monthly meetings with clients ensure that performance indicators are assessed and reviewed on a regular basis. This allows us to ensure that customer requirements are being taken care of and staff are delivering the best possible service. If it was not for the close working relationships we have with customers we would not be able to act efficiently when requests are made.”

Petkar has also written a whitepaper providing businesses with all the information they need on working with security companies, which has been well received by customers and the wider business community.

He adds: “The whitepaper provides a check list of key topics companies should think about when looking at appointing a security provider. It is an informative guide that sheds light on how to separate legitimate operators from the cowboys with the aim of giving businesses the insight they need in order to make an informed decision. The fact that people are still coming to us and requesting a copy shows how important it is to have such information.”

Magenta Security has its head office in Hounslow, with operations in Swindon, Birmingham, Manchester and Kent. As well as security officers, mobile patrols and electronic surveillance, partnerships with external suppliers means Magenta can provide a variety of additional services to clients including luxury car hire, cleaning and housekeeping. For more information about its services call 0845 500 0786 or visit