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Inaugural Disability Expo appoints Brightelm to ensure commercial success

The Accessibility Group will host the initial Disability Expo from 6-7 September, 2019 at The ICC Wales in Newport. The event, which is expected to attract more than 5,000 trade and consumer visitors will provide an opportunity for attendees to gain knowledge, experience inspiring innovations and have fun.

To maximise the event’s commercial potential, organisers Leighton Morris and Sara Flay from The Accessibility Group have appointed Brightelm to deliver sponsorship and exhibition sales. As specialists in event services for associations, the Brightelm team, led by Rob Eveleigh will focus on finding and delivering a host of exhibitors as well as sponsorship deals ranging from transport providers through to commercial partners looking to highlight their offering to the event’s wide-ranging audience.

The event, which is the first of its kind in Wales, is making use of the ICC’s industry leading accessibility to provide a truly open forum for disabled people, carers, families, the trade and anyone interested to gather, share ideas and see the latest products and services available.

“We wanted to create an event for disabled people that is organised by disabled people, with a true understanding of the market and the needs of attendees,” comments Leighton Morris, CEO of the Accessibility Group. “Other similar events exist but they have become too commercial in their outlook and have lost their appeal to much of their audience. We want to create a space where people can ask questions, find answers and be educated on genuinely life changing topics – whether it is the latest technology, a new service or something as simple as a government grant that they were unaware of. Disability is a huge topic, with many of the most serious conditions invisible to the eye, as such there is much to learn and this event will be the perfect platform to achieve that.”

The Accessibility Group selected Brightelm as a commercial partner due to their professionalism and approachability, as Leighton says: “Rob sold his services to us as we would expect him to sell to our exhibitors and sponsors. It was about relationship building, a long-term approach and a desire to create a partnership rather than a client / supplier relationship.”

Rob Eveleigh, Brightelm’s Managing Director concludes: “Brightelm is just a year old, yet we have already won one award and been shortlisted for a second. Winning the Disability Expo is a real coup for us. Whilst we were initially engaged to focus on the sponsorship it is exciting to have our remit expanded to cover the exhibition space as there is so much crossover and synergy between the two.”

The Disability Expo will run from 6-7 September, 2019 at the ICC Wales.


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