HelmsBriscoe, a global leader in meetings procurement, has estimated the placement of more than £350,000 of new business following their hosted buyer experience at The Meetings Show 2014.
More than 20 representatives from HelmsBriscoe, including 12 from the UK, attended The Meetings Show to connect with suppliers and contacts, as well as discover the latest trends in meetings, incentives, conferencing and events through the show’s comprehensive education programme. As a result, the organisation placed a wide range of new business across both domestic and international markets and is still in negotiation for some contracts in 2015.
“We experienced a significant return on investment following our attendance as hosted buyers at The Meetings Show 2014,” commented Clotilde Conteau, Meetings and Events Consultant at HelmsBriscoe. “The logistics and hosting of the show were very good and I was well looked after by the entire show team – from the time I arrived to when I left. We will be attending the 2015 show as a result of our experience in July.”
HelmsBriscoe, founded in 1992, help streamline a client’s event management by researching, evaluating and presenting an ideal venue which meets the event’s specific needs.
Steve Knight, The Meetings Show Event Director said: “The feedback we have received from both UK and international HelmsBriscoe consultants about their experience at The Meetings Show, and subsequent return on investment, is further proof that being a hosted buyer is the best way to connect with organisations that really matter to your business. Their intention to return in 2015 is fantastic news and we look forward to welcoming them back in July.”
Organised by Centaur Exhibitions, The Meetings Show is a major event for the UK inbound and outbound meetings industry, taking place 7-9 July 2015 at Olympia, London. Organised by meeting professional for meeting professionals, it is focused around a large exhibition, networking opportunities and professional education.