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Grass Roots Meetings & Events introduce clients to recently opened M By Montcalm hotel

Grass Roots Meetings & Events brought together more than 50 industry professionals last night to celebrate the recent opening of the M By Montcalm.

The evening of drinks and canapés brought together many of Grass Roots Meetings & Events’ clients as well as members of the press to celebrate the opening of the venue located on City Road, Shoreditch in London. The event provided attendees the opportunity to be the first to view the brand new super-tech hotel and its meeting spaces in one of London’s most dynamic districts.

“Our attendance here is a key part of our working relationship with Grass Roots,” comments Vickie Naidu, Events Organiser, Energy Institute. “They continually seek out new venues, destinations and creative event ideas for us, ensuring our face to face communications is relevant and engaging for each and every audience. The M By Montcalm is a real gem, it is my first time on-site here and I am impressed not just by the quality of the venue but also the attention to detail and service level demonstrated by the event facing staff.”

The venue boasts a dedicated events team who are working with intelligent design, flexible spaces, supreme comfort and state-of-the-art facilities in one of the most technologically advanced spaces within London.

“It was a fantastic night at M By Montcalm and those attending the evening really had a taste of what an innovative venue it is,” comments Savva Hadji Savva, Commercial Director of Grass Roots Meetings & Events. “The technology and space on offer here is unique so to be able to give our clients the opportunity to learn about this brand new venue, where technology, finance, the arts and corporates meet in the heart of London, is a real positive for us. It was an opportunity to develop relationships and network with a range of clients including those from the banking, energy and professional services sectors.”

Jonathan White, Managing Director of Workham Hotels representing M By Montcalm said: “It was great to see so many attendees at the event and an excellent opportunity for us to showcase our capabilities in hosting conferences, meetings and events here. Only Grass Roots can gather such a fantastic range of delegates for a first viewing of what M By Montcalm has to offer when it comes to our meetings and event capabilities. They work tirelessly to put us in front of their clients and are always the first to know about new openings such as our Finsbury Square property opening this year.”

Grass Roots Meetings & Events are one of four divisions at Grass Roots Group PLC. They provide stunning events from conception through to live production support; consolidate event spend through expert strategic meetings management; provide access to the very best venues; the slickest delegate co-ordination and registration services; and the most robust and innovative events technology. Learn more by visiting

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