A recent survey of Congress Rental Networks (CRN) clients reveals that the number of languages spoken at their simultaneous interpretation (SI) events is relatively low – despite the global reach of the organisation.
43.8% of survey respo
ndents reported that only two languages were being spoken at recent events with 37.5% reporting three languages. 12.5% of respondents reported four languages and a mere 6.2% five
Although the survey revealed that despite the impact of the global recession CRN were continuing to offer an excellent service through a period of tough trading conditions the results on language usage were definitely a surprise.
Panagiotis Podimatas from PC Podimatas in Greece and chair of the CRN commented: “With a 60% increase in web marketing activities, and a 20% increase in Social Media marketing in particular, CRN’s strategy of attracting a global client base appears to be paying off with delegates travelling to conferences from all over the world. That would tend to imply a greater need to provide high quality SI services in order to cater for different language needs. The survey however shows that very few languages are in fact being spoken.”
Podimatas continues: “Only time will tell whether this trend will continue and it is possible that the demand for language interpretation services may well increase as and when the economy bounces back. However, at the moment the most important survey results for CRN relate to the continued support from clients and their unwavering loyalty.”
“The results of these types of survey give us a good indication of what really matters to our clients. Although the number of languages currently been spoken seem relatively low it is still quality rather than quantity that is the most important factor and we certainly seem to be getting that right.”