Cirencester Open Air Swimming Pool, the UK’s oldest public outdoor swimming pool, is celebrating its best summer season in recent history with visits up by 75% on the previous year.
More than 33,000 visitors enjoyed the heated pool and its brand new changing room and facilities this summer. 2013 had been the pool’s most successful year but 2016 has eclipsed that figure with a 30% increase.
One of the main reasons for the success has been the £750,000 investment into a new building including new changing rooms, office and a community meeting room as well as the refurbishment of the well, a natural spring which houses the source of the pool’s water.
“The feedback we have had from visitors regarding the new building has been overwhelmingly positive and that has had a huge impact on our success this summer,” commented Mike Cutts, Chairman of Cirencester Open Air Swimming Pool. “The investment, coupled with a clear PR and marketing strategy as well as a number of successful events has really made a difference with visitors coming from as far as Bath to use the pool. The second phase of re-development is now our focus but we feel very optimistic about the long term future of the pool!”
Highlights in 2016 for the Open Air Swimming Pool included fundraising events such as a gala evening, family fun day, an acoustic concert, 24-hour swim and Open Gardens which raised more than £25,000.
Phase two of the pool’s re-development will see a focus on improving disability access, pool covers and the installation of solar panels.
Cirencester Open Air Swimming Pool, built in 1869, is open between May and September and is completely run by volunteers as a charity. Donations are still welcome to help sustain the pool’s facilities moving forward.