The campaign is aimed at raising the profile of Certification International globally through message development and promotion both internally and externally.
Soaring Worldwide, based in Swindon, has extensive experience of strategic communications and PR activities, and will be helping Certification International to effectively focus on its core market.
Certification International helps businesses go “beyond the standard”. As a global organisation with 5,000 clients in 26 countries they provide accreditation, analysis and management services to companies of all sizes.
Certification International, managing director, John Pymer said: “We have chosen to work with Soaring Worldwide due to their creativity, systemised approach and global reach. We hope to benefit from their expertise in marketing communications and understanding of our market. Above all we want to develop communication strategies that will highlight our core universal values, particularly our ability to adapt and integrate into local markets.”
Soaring Worldwide’s managing director, Adam Baggs said: “Working with Certification International is a wonderful opportunity for us to enter several new international markets. Soaring Worldwide has doubled in size in the last two years and we expect this growth to continue in 2011. We are excited to be working with another large client with global operations, and at the prospect and challenge of increasing their profile across a range of markets.”