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BMW partners with Grass Roots Meetings & Events

The BMW Group Next 100 Years exhibition will visit the UK, China and the USA celebrating their centenary year with Grass Roots Meetings & Events leading the delegate management process for the UK stop.

The exhibition, which showcases each of the BMW Group’s brands and in particular looks at future mobility was open for BMW’s corporate clients, press and the public from 16-26 June at The Roundhouse, London.

Grass Roots M&E, the sole providers of BMW’s delegate management services, provided a personalised service that included the invitation process, follow up and onsite activity. In particular Grass Roots M&E led on the direct engagement with potential visitors “selling” them the benefit of attending, ensuring that significant numbers were achieved. In all, Grass Roots M&E touched over 15,000 delegates across eight individual events as well as the VIP guided tours during public exhibition dates.

Grass Roots were also responsible for the management of logistics with international groups attending the events from destinations including China, Southern Ireland and North America.

Yvonne Holden, General Manager Events at BMW UK Limited commented: “Grass Root M&E are our sole provider of delegate management services because they truly know and understand our business. Most importantly though they personally know the individuals attending our events having built long term relationships with them and act as a true extension to our own teams. The attention to detail and quality shown across their team once again ensured our event was a success as so many others have been in the past.”

“BMW Group is a key client and partner of ours, but it has been an honour to support its centenary celebrations,” commented Jane Jennings, account director at Grass Roots Meetings & Events. “From delegate management and logistics to full event management, our team has been able to help BMW craft an exhibition that truly captures the essence of what the brand has achieved throughout the years. We have worked as an extension of the BMW team by understanding their desire for attention to detail and the need for a personal touch with each and every person, ensuring they enjoyed the exhibition.”

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