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Arsenal, Opera North and Bath Racecourse amongst slew of wins for Sequoia Partnership

After just four months of trading, Sequoia Partnership has achieved significant new business wins across the UK’s venue market including:

  1. Arsenal Football Club Meetings & Events, Emirates Stadium

  2. Unique Venues of London

  3. Opera North

  4. Bath Racecourse & Conference Centre

  5. The Competitive Edge

Launched in May 2016 by Samme Allen and Anthony Hyde, Sequoia Partnership focuses on strategic venue management and business development across the meetings industry’s supply chain with a core focus on unique and unusual venues.

“There is no denying the value Samme and Anthony can and already are adding to our business,” comments Carlo Zoccali, Event Sales & Operation Manager at Arsenal Football Club. “It goes deeper than just an understanding of the market.  They have personally done my role and truly understand the day to day challenges we face as a venue.  They bring a wealth of experience to the table and are immediately changing our outlook and attitudes towards what we can and should achieve.  We are already implementing key changes in the organisation and seeing positive results from working with Sequoia Partnership.”

Allen comments: “We were confident that we would find opportunities to grow Sequoia Partnership but such an immediate and significant level of growth has exceeded our expectations. It shows that support with sustainable business growth is needed in the industry.

Further information about Sequoia Partnership can be found via


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