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Grass Roots Meetings & Events appoints Sarah Moralee to lead high profile client accounts

Sarah Moralee has joined Grass Roots Meetings & Events as a Project Director and will take a leading role with high profile client accounts and large events.

Sarah, who joined the division earlier this month, brings vast and varied experience across the events industry having worked with IBM and Deutsche Bank. The appointment follows a number of changes which has seen David Taylor take over as the divisional director.

“Grass Roots Meetings and Events is a leading player within this industry so the opportunity to work here was something I couldn’t resist,” explained new Project Director, Sarah Moralee. “Throughout my career I have worked on events ranging from the weird to the wonderful but joining Grass Roots really is a new challenge for me. Already I sense something special about the team here at Putney and I can’t wait to continue what is a tradition of creating fantastic events and client relationships.”

This appointment won’t be the last with the meetings and event division of Grass Roots aiming to expand the team over the coming months including new managers in both marketing and production departments.

“Sarah brings not only experience but a whole new dynamic to the meetings and events team,” comments Amber Keats, Head of Events at Grass Roots Meetings & Events. “She has worked on a variety of events in her past roles and this appointment comes at an important time for the division. We now have a very experienced team but future appointments are key to enable us to continue our growth within the market as well as maintain our ability to provide events excellence across the board.”

Grass Roots Meetings & Events is one of four divisions at Grass Roots Group PLC. They provide stunning events from conception through to live production support; consolidate event spend through expert strategic meetings management; provide access to the very best venues; the slickest delegate co-ordination and registration services; and the most robust and innovative events technology. Learn more by visiting


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