Soaring Worldwide helps clients, including destinations, venues and suppliers, reach buyers across the global meetings, convention, and business events industry.
- This includes helping them hone their message to ensure maximum clarity and impact whilst communicating it to a targeted audience of global associations, agencies and corporates with a genuine need, budget and plan to hold events.
- To achieve this, we use an effective mix of strategic campaign planning, PR, content creation, social media, videos and promotional events.
- Where necessary we partner with sales representation experts, event facilitators and speakers to maximise ROI for our clients.
Communications and marketing should be a journey. An ongoing progression from a to b to c to d to… Too often businesses approach communications as individual projects, they embark on “a bit of advertising”, “some PR”, “the odd event”. This approach can work and provide short term success, allowing a business to grow. However, it lacks cohesion and a formulated plan. Without strategic elements, communication becomes a hit and miss affair, a gamble that occasionally pays off but more often than not results in wasted money.
In our opinion there are four critical stages to a communications journey:
Where we take the time to understand what your business is, what your products are and crucially, what others think of you and what you are achieving. It is also a stage where we can identify perception gaps – situations where your customers and suppliers believe different things about your business than you.
There is no point undertaking any marketing or communications activity unless you take the time to measure your results. Measurement should not be a one off process at the end of a campaign – it should be ongoing, allowing you to reflect successes and failures in the campaigns progress, refining and improving everything you do on and ongoing basis. Evaluation should of course be based on your original goals and expectations. The specifics could be statistics, sales, growth, cost reduction and more. Whatever your chosen method put the measurement process and schedule in place at the start of the campaign!