Soaring Worldwide was contracted to work with The Meetings Show at the point of launch in March 2012 (18 months before the inaugural show).
The main aim of the campaign was to raise awareness of The Meetings Show across the UK, European and International event markets and to communicate the benefits, messages and plans of the show to exhibitors, sponsors and other organisations and individuals likely to invest in The Meetings Show, either through attendance or involvement with the show. This meant creating and maintaining a buzz about the show to increase bookings and engage with visitors.
Soaring Worldwide’s aim was to position The Meetings Show as an industry leader and an innovative product by putting their ‘Hosted Buyer’ programme at the core of their offering and designing messaging around that. The event’s key messages include being a show organised by meeting professionals, for meeting professional and highlighting these attributes across multiple channels was key to our success.
Through the communications plan, Soaring Worldwide provided The Meetings Show with a strategic and top down approach to all communications activity, recommending ideas, offering honest opinion on other individual’s ideas and remaining flexible when plans changed and goals shifted.
- Public Relations
- Strategic Consultancy
- Press & Media Relations
- Social Media
- Brochures & Collateral
- Message Creation
- Press cuttings (26/07/13) – 917 accruing a PR Value of £2,191,735
- Worked with numerous stakeholders to spearhead the production of ‘The Show Daily’ – 3 x 32 page magazines summarising the events of the day, interviews, comment, advertising etc
- Coverage for The Meetings Show across well over 100 magazines globally
- Established social media presence across Twitter, Facebook, YouTube & LinkedIn with high engagement and reach metrics
Furthermore, following the success of the inaugural show in July 2013, Soaring Worldwide has been contracted to continue working with the show.