Following on from the success of a similar initiatives in Canada, the US and other countries, the UK meetings industry wanted to research the economic impact of the conference, meetings and events industry using internationally recognised methods.
The project was managed by Meetings Professional International (MPI), an association that believes meeting and event planners play a pivotal role in the success of business. They aim to give their members the best of opportunities in professional development, business opportunities as well as access to the industry community.
The research, conducted by ICRETH at Leeds Metropolitan University, was to prove the meetings industry’s value to the UK economy for the first time. Soaring Worldwide’s challenge was to raise the profile of the UKEIS whilst getting professionals to engage with the research and to launch it to the industry.
Soaring Worldwide started to work on raising the profile of this economic impact study nine months prior to its final launch and set about engaging those in the event, tourism and hospitality industry interested in taking part and supporting the research. There were two pre-launch events created and managed by ourselves as well as continued engagement with industry leaders to ensure their involvement in the research. Soaring Worldwide also lobbied regional and national politicians to lend credibility to the research undertaken.
The research was launched at an event held at The Meetings Show which was managed by Soaring Worldwide including all logistical elements and most of the content including speakers. We were able to engage people with the research whilst obtaining huge press coverage on the day of the event with 250 industry leaders gathered together.
- Strategic Consultancy
- Press & Media Relations
- Event Management
- Direct Mailing
- Social Media
- Influencer Relations
- Industry Intelligence
Our campaign achieved:
- Successful engagement of industry leaders to take part in the research.
- Three successful events held at Confex, Barbican and The Meetings Show, where the research was released to the entire industry.
- High amounts of coverage of the launch event including the BBC, regional and local press as well as industry media.
- PR value of more than £800,000 showing a 5,000% ROI