Magenta Security provides internal and external security services to clients within the retail, healthcare and commercial sectors across the UK and Northern Europe. It is arguably the most environmentally friendly firm in the security industry and was one of the first in the UK to become carbon neutral. The challenge faced was to differentiate Magenta in an extremely crowded industry and drive new business in new geographic areas and industries.
Security is a highly functional industry so in order to differentiate yourself from the competition, you must stand out on some ancillary factor. Over the last 7 years we have been pushing stories and driving earned coverage that highlight Magenta’s commitment to customer service, environmentally friendly business practices and corporate social responsibility. Another important aspect of our strategy was developing the reputation of the MD, Abbey Petkar, as an industry influencer. Comment pieces, blogs, articles and whitepapers have been regularly featured in influential publications (both online and offline) to develop Mr Petkar’s name in the industry and by association, Magenta’s brand.
- Press & Media Relations
- Awards Management
- Social Media
- Content Creation
- Blog Development
By developing Magenta’s brand in these ways, we have helped the business grow to include operations in numerous different locations in London, Swindon, Kent & Birmingham across diverse industries such as the Royal Parks, hospitals and healthcare. Our Awards Management programmes were responsible for amassing over 20 nominations across the various security industry awards and have yielded 4 award wins in categories including ‘Customer Service’ and ‘Corporate Social Responsibility’.
See their blog at – www.magentasecurityservices.co.uk
We chose to work with Soaring Worldwide because of their industry experience and understanding of our business objectives. Since starting our partnership with them eight years ago, they have significantly increased awareness of Magenta Security Services, not only in our sector but in the wider business industry, helping us gain coverage in key publications. This has helped us achieve industry recognition and increase business opportunities. They have also written winning entries for many awards, including the Security Excellence Awards, Hounslow Business Awards and London Business Awards. Soaring Worldwide has developed a strong social media campaign for the company, which has included branding and creation of our company blog. Their expertise has helped us raise our profile and win new business.Abbey Petkar