Lane End Conference Centre is a state-of-the-art venue based in Buckinghamshire and one of the leading conference venues in the UK. The venue has five distinct buildings, each with dedicated meeting facilities, accommodation, bar, lounge and dining facilities in a self-contained unit.
Soaring Worldwide’s campaign was focussed on raising the profile of Lane End in both the local and national press using various methods and our knowledge of the industry and its media.
Lane End were keen to raise their profile in the conference and meetings industry to continually position themselves as a leading venue in the UK strategically placed not far from both London and Heathrow Airport.
Soaring Worldwide’s campaign was based on news releases and content writing that would keep Lane End at the forefront of the industry and, coupled with the venue’s excellent facilities; we delivered strong media coverage throughout the campaign. Comment and opinions pieces were able to demonstrate the expertise of Lane End’s professionals when it came to subjects that matter within the conference and meetings industry.
- Press Liason
- Press Releases
- Comment & Opinion
Our campaign achieved a PR value of more than £92,000 between November 2007 and September 2008 with an ROI figure of 815%. Increased press coverage on both a local and national level was achieved with a strong stream of press releases and news to the event industry media. The campaign also included the management of press attendance at an event in which local and national media were present.
Raising the profile of Lane End with both local and industry press was a delicate task so it was
essential we pick the right agency. Soaring Worldwide are the perfect choice, their extensive
knowledge of the event industry, combined with their understanding of the local and regional press
has consistently astounded us. The coverage has been far greater than we expected and the superb
results have been backed up by their professional attitude to the account.Kathryn Mais