Kyoto Convention Bureau works to promote and support meetings, conferences, incentives and live events in Kyoto. The aim of the campaign was to raise the profile of Kyoto city as the location of choice for conferences and incentive travel. Kyoto is now considered Japan’s second most significant city for meetings and events as well as a popular city for culture and heritage. When the campaign commenced it wanted to broaden its appeal to business visitors.
Soaring Worldwide has worked with the Kyoto Convention Bureau and its members to identify interesting stories, case studies and feature articles which have been published in magazines around the world. We have supported the city’s attendance at international trade shows in Germany, Spain and the USA and we have provided vital industry intelligence and data. All this aimed at raising the profile of the destination, effectively putting it on the map and driving top of mind awareness when it comes to selecting a destination for event planners’ needs.
One of the most successful campaigns carried out as part of the strategic communications plan was the identification of a piece of research which found there is a significant improvement in learning outcomes if Business Tourism (meeting) participants undertake at least 10 minutes of meditation before a meeting. It was Soaring Worldwide’s remit to promote this research to international event organisers through a variety of media channels. This project generated massive global press interest, highlighting the many benefits of holding events in Kyoto.
- Press & Media Relations
- Strategic Consultancy
- Social Media
- Event Support
Since the contract began, the PR campaign has secured Kyoto Convention Bureau 561 individual press cuttings with a PR value of £2,345,895. Furthermore, the campaign was initially due to last for 6 months, but such was its success, the Kyoto Convention Bureau has continued to work with Soaring Worldwide and the campaign is now in its fourth year.
Soaring Worldwide has taken the Kyoto Convention Bureau on a communications journey, understanding our desires, promoting us and improving our reputation across a variety of target markets. They understand both our commercial and cultural needs, combining them with international requirements in a way domestic agencies have been unable to achieve. This has led to a positive, long term relationship as well as the achievement of our marketing targets.James Kent