etc.venues is one of the UK’s leading independent providers of training and meeting venues. It operates 12 purpose built conference, training and meeting venues in London and Birmingham.
Soaring Worldwide’s campaign was to further enhance the reputation of etc.venues within the industry by producing press releases and publishing key messages across its target media. Management of press events was also an integral part of the campaign.
etc.venues was keen to strengthen its reputation as one of the UK’s leaders in providing quality venues for both training and meeting events. Our campaign involved creating press releases and news with key messages that could be published in industry media.
Soaring Worldwide was also responsible for the management of press attendance at launch events. The ‘Illuminate’ venue, linked to the already established Prospero House, had events prior to its launch as well as during and after. Strong press attendance from both local and national media was achieved and managed by Soaring Worldwide.
- Press Releases
- Press and Media management for events
The campaign achieved strong press coverage with a PR value of more than £25,000 and a ROI figure of 2,392%. Press releases were able to deliver key messages to the industry media whilst management of press events ensured strong attendance from both national and local media.