The Congress Rental Network (CRN) is an international association of companies supplying congress systems to the events industry. A tough pitch to the press in the domestic market but made even harder by the organisation’s desire to become a global brand.
Our campaign was aimed at placing CRN as a leader in their industry by boosting coverage in print and digital media on a global scale as well as on a more local level. The focus of the campaign was to ensure that CRN were seen as the industry experts and to attract more companies to work with their members
The Congress Rental Network wanted the campaign to strengthen its aims of becoming a global brand, including a focus on boosting media coverage and engagement with new companies and business.
The campaign focused on CRN’s expertise, placing features on key topics across the worldwide event industry press. By identifying local links, building stories around language barriers and unusual angles we kept the coverage rolling and achieved significant success. We were also able to conduct research at the request of CRN for their members, which was also usable throughout the media campaign.
- Press Releases
- Press Liason
- Comment & Opinion
The campaign achieved:
- Significant global press coverage
- Press cuttings in multiple languages
- Long term establishment of the brand within the heart of the meetings and events industry