Business Fit Club, a fast growing franchise based business in the UK had a well defined business plan, highly focused directors and a desire to succeed.  However, to ensure success they needed an external opinion, someone willing to ask the hard questions and provide insight from a different perspective.

Our strategic communications plan started with extensive discovery and research sessions before moving on to market and competitor analysis.  The result was a schedule that allows the directors of Business Fit Club the flexibility they need to grow the company's communications and media presence according to market conditions and franchisee growth.  Above all else we ensured a range of messages were in place to suit different markets.

"Sometimes you get too close to your business. Our Strategic Communications plan from Soaring was a revelation. As experts in the creation and management of businesses we knew what we wanted and had the plans to back it up.  However, the team at Soaring Worldwide looked at our business from a different angle, they questioned, challenged and presented a plan that allowed us to see where our communications could be in the short, medium and long-term."
Mary Carter, director, Business Fit Club, UK

Few people realised that the Barbican was purpose built as an arts AND conference centre.  Over time it became world famous for creative arts but the corporate sales department was hidden away from the world.

Soaring Worldwide has changed this attitude so dramatically over the last few years that we were awarded the 2008 MIMA Award for the best PR campaign - a level of success that continues to this day.  Our wide-ranging campaign uses just about every method of the PR mix to raise the Barbican’s profile and bring it to the forefront of the industry.