It all started with just a laptop and printer in a spare bedroom. With a desire to build a customer focused PR agency, Adam Baggs supported by Helen Bassett set up Soaring PR, specialising in the Meetings and Events industry. Our first clients included Nexus Collections and Direct Enquiries (The Nationwide Access Register).
The agency’s first big break came in April when we won the business to manage the Barbican’s commercial PR – 7 years and two major awards later they are still a key client. In general though it was a year of significant growth with new clients including Different Tracks and Lane End Conference Centre.
Our first award win
Magenta Security Services joined our roster as our first security sector client. Knowledge gained whilst working for them has allowed us to build a niche offering in the security sector where we are now one of the best known marketing and communications agencies. 2008 also saw our first award win – Gold in the MIMA Awards for the Barbican’s PR campaign along with new clients Wembley Stadium, MPI UK and Ireland Chapter and Sheepdrove.
A new home
A year of significant change saw us move to the Cotswolds and take on Beth Bassett as our office administrator. Now promoted to Office Manager, Beth is a vital part of the agency, keeping us all in line and ensuring we remain streamlined and effective. New clients in 2009 included Paul Bridle, Virtua and Harrogate International Centre (HIC) as well as our first international clients – Congress Rental Network
More changes and growth saw us take on new staff and move from a home based office to Kembrey Park in Swindon, a change that reflected an ever more high profile client base, including Kyoto Convention Bureau and Certification International. Most significant though was the change in our service offering – media focused PR had served us well but it was time to meet growing client demand by expanding our offering to include branding, message creation (including the invention of our perception study process), website development and more… The result was the launch of Soaring Worldwide.
New Team Members
The account management team grew throughout the year – as did our shelf of award wins with another PR award at the MIMAs – this time a silver for our work with HIC. It joined the earlier award for the Barbican as well as several Gold SEA Awards for Magenta. Strategic consultancy and the creation of communication plans became more popular as we won business with Church House Conference Centre, LSO St Luke’s and Business Fit Club. Sarah Carless joined the team with a focus of strategic PR activity.
A significant win with Toronto Tourism and The Meetings Show began a very busy year with plenty of international travel for the whole team. We made a new and more permanent home in the beautiful town of Cirencester, which much like us has the perfect balance of creativity and professionalism. Work commenced on a huge project to launch the UK Economic Impact study in 2013 and the team continued to grow with a social media and design specialist.
Experience and creativity
A very exciting year for the whole team saw us deliver both the PR for The Meetings Show and the UKEIS project, grow all our services and significantly invest in much needed IT infrastructure. New business wins with imago and ABPCO were supported by lesser known local companies making use of our global experience and creativity. They included CIA Fire & Security, Interconnect and Cotswold Water Softeners. Our second Gold MIMA award for work with the Barbican was 2013’s real high point.
A big start to the year with two new team members and a huge expansion in our offering. Web development and SEO were added to the list of core services as client needs changed dramatically.