Research amongst event buyers, conducted by BMA House in April 2020 has shown a significant desire to seek a better work / life balance.
With the COVID-19 crisis providing an opportunity for many individuals to focus on family, leisure and personal relationships, 68% of event organisers said they will seek a better work / life balance going forward. This was reflected by 60% of event delegates also saying they would seek improvements.
In support of the strong preference for better work / life balance 87% of organisers and 92% of delegates said more people should be offered the opportunity to work from home in the long term.
“Before reflecting on the organiser statistics, I must stress that a number of the delegates answering this survey are key workers and medical professionals,” comments Kat Winfield, venue manager at BMA House. “These individuals have continued to work tirelessly, putting themselves in danger over recent weeks, many isolating away from family and loved ones. They have not had a chance to consider a different work / life balance as they are working so hard for the benefit of all and for that they deserve our heartfelt respect and thanks.”
Kat concludes: “For those working in events, these figures demonstrate clearly that many people are seeing the lockdown and changes to lifestyle as a significant opportunity to re-evaluate their lives. There is clearly a desire to focus more on themselves and their family, which is something BMA House, as a venue with a strong focus on health and wellbeing, strongly supports.”
The research was carried out via an online survey amongst 229 respondents: 79 event organisers; 150 event delegates.