+44 (0)1285 648248
enquiries@soaringww.com
Facebook
Twitter
Google+
LinkedIn
YouTube
Instagram
Soaring Worldwide PR and Social Media
  • Home
  • Services
  • Our Work
  • News & Blog
  • About
  • Contact

Expoforum to deliver experiences that affect six senses

Beth BassettClient NewsSeptember 26, 2019

Expoforum has announced details of new infrastructure and facilities that allow the venue to impact all five senses – sight, smell, touch, sound and taste. The result is a feeling of quality and customer service that the Expoforum team are referring to as the sixth sense.

The senses concept is being used throughout the venue’s operations and marketing activity as follows:
• Sight – calming look of the venue, peaceful décor, simple clean architecture and significant amounts of natural daylight
• Smell – pleasant scents and aromas, appropriate to individual events circulated through the venue’s air filtration system
• Touch – tactile materials used throughout the venue’s construction, warm wooden surfaces and comfortable furniture and furnishings
• Sound – subtle acoustics that create a pleasing and positive atmosphere as well as classical music in public areas
• Taste – high quality bespoke, inhouse catering options to suit all palettes

As a more in-depth example, Smell has been transformed into the venue’s concept of “aroma marketing”. Internal systems allow Expoforum to infuse the air with scents that are appropriate to events taking place at the venue. This can be centre wide or focused on individual areas. Consequently, on a day when the venue is quiet guest can experience Expoforum’s signature scent – edelweiss – which has been chosen to match the Expoforum brand. Alternatively, event specific scents can be used – such as wood shavings and fresh cut lumber for a recent Timber Association event. The use of such scents are not overpowering or invasive, instead they ensure Expoforum smells comfortable and pleasant – not stale and bland as is so often the case with large venues.

Maria Tsedeviyn, International Development Director at Expoforum comments: “As a newly built venue Expoforum has been constructed using the latest technologies with input and insight from a host of architects, event planners and experts. The result is an environment conducive to exhibitions and congresses that deliver value through learning, networking and a long-term return on event investment. We recognise that the more comfortable a delegate feels the more positive their experience will be whilst in the venue and therefore the more successful the event will be.”

Tags: Expoforum

Related Articles

Expoforum welcomes €700,000 subvention fund to support St Petersburg’s international growth

August 28, 2019Beth Bassett

St Petersburg’s Expoforum announces diverse list of international congress wins

April 29, 2019Beth Bassett

Expoforum praises new eight day e-visa scheme for fee-free travel St Petersburg

October 1, 2019Beth Bassett

Recent Posts

  • BMA House Reduces Carbon Footprint by 69% and saves 5.4 million litres of water a year
  • More than 150 event buyers attend Fabulously Barbican showcase
  • Levy UK celebrates renewed partnership with ICCA UK & Ireland Chapter
  • Dickensian Christmas parties balanced by BMA House’s modern sustainable approach
  • Expoforum praises new eight day e-visa scheme for fee-free travel St Petersburg

Archives

Categories

Latest News

  • BMA House Reduces Carbon Footprint by 69% and saves 5.4 million litres of water a year
  • More than 150 event buyers attend Fabulously Barbican showcase
  • Levy UK celebrates renewed partnership with ICCA UK & Ireland Chapter
  • Dickensian Christmas parties balanced by BMA House’s modern sustainable approach
  • Expoforum praises new eight day e-visa scheme for fee-free travel St Petersburg

Contact Us

Ingleside House, 5 Beeches Rd, Cirencester, Gloucestershire GL7 1BN
+44 (0)1285 648248
enquiries@soaringww.com
© Soaring Worldwide 2016. Soaring Worldwide is Registered in England & Wales No: 5892008

Privacy Policy