TCE Group – formerly known as The Competitive Edge will be showcasing its rebrand at IMEX 2018 in Frankfurt from 15-17 May on Stand F380.
TCE Group is one of the UK’s leading event companies, comprising Destination Management agency brands – LondonDMC.com, Manchester-DMC.com, Liverpool-DMC.com and Birmingham-DMC.com as well as owning and running Fantastic British Food Festivals.
Using a variety of coloured map markers to demonstrate their dominance across the UK, TCE Group has injected a wealth of personality into their brand, imagery and website. The new brand positions TCE Group as a creative DMC in a market of very traditional competitors with a focus on being Cool & Connected.
“During the three days of IMEX 2018 we will be showcasing how well Connected our offering is across the UK, particularly in the major cities of London, Manchester, Liverpool and Birmingham, comments Jennifer Turner, TCE Group’s event director. “Our Cool new look also reflects the exciting proposition we have for our clients across all our destinations, which includes a variety of activities and events unavailable elsewhere. Coupled with our professional approach this ensures clients are confident in our ability to deliver the best possible experience for their attendees.”
Jennifer concludes: “As a leading DMC offering constantly changing and developing event support and itineraries we need to ensure our brand matches the expectations of our client. This change is about far more than just a logo, it reflects the ethos of TCE Group and provides a clear visual representation of both our offering and our credibility within the market.”
Launched in 2003 to offer a contemporary brand orientated service that leveraged London’s corporate, fashion, design, hi-tech, and media strengths, TCE Group has always looked for ways to differentiate itself from competitors. This has included growth into other major UK hub cities as well as a focus beyond the traditional UK offering of Royalty and History. This rebrand marks the company’s 15th anniversary as the team look ahead to the future.